Financial tsunami has changed the daily lives of people in mainland China. At present, many people regain their financial books, self-economy, "Why are 100,000", and even repair bicycles on the streets of Zhengzhou uncle said, "I Tiantian Kan CCTV 'Wall Street turmoil'." 32-year-old Zhang Xu Zhengzhou members of the public, even though they engage in non-economic aspects of the work, but he has to buy fund shares, under these circumstances can not do something about it. Zhang Xu referred to the "situation" is the number of his friends bought the fund are paid. Today, Zhengzhou in Central China Book Building, with Zhang Xu, "did not understand the Chinese economy" and "Why do we have the money to thinning - inflation Truth" books, told reporters, "We hope that by reading to a more comprehensive understanding of this Financial crisis in order to calm the face of the current situation. " China's publishing industry here has said that China's domestic market last year, the Financial category of the 10 best-selling book and most of the stocks, while in 2008 the situation has changed completely. Is expected this year's best-selling book Financial is a financial crisis and the macro-economic aspects. Zhengzhou in Henan Province will, in the face of the financial tsunami sweeping through the world, more and more ordinary people began to focus on its impact. In local bookstores, economic books appeared in the wave of selling. Zhengzhou is located in the path of the people of the Book Building, Central Plains, as "sub-loan crisis," and "currency war" and "Everybody Loves economics," which closely follow the world economic situation and the development of the latest books, have been put in the books recommended by the位置. Bookstore staff say that in the past, these books before the special Menkeluoque, no one thought of as a result of financial turmoil will fire up. The work of Lu, who just turned two and a half of the name of staff, told reporters that this year the financial books sold particularly well, especially in the second quarter, this kind of book sales increase, it is estimated that not less than two-cheng. Zhengzhou worked in a real estate company bought Miss Zheng's "The Great Game - the rise of Wall Street financial empire". She said that now buy the book to "cramming" about the economic environment and fluctuations in the law, or a more rational view of the crisis in financial management is also more calm, not too passive. To buy books mentioned in the economy, another reason is that Miss Zheng economics of the contents of the book has become a user-friendly, "some type of economic good book, such as" Rich Dad Poor Dad "is very interesting The book is worth learning. "She said. In an interview with reporters, the same economists also hit the lecture. Since September this year, the average has each weekend at the invitation of the local business economists or financial and economic celebrities to do a speech, Tang, Ma, Lang all appearances, such as Zhengzhou. A consulting firm's managers said that economists say are more popular, especially the analysis of the place, and the incisive. However, there Zhengzhou readers, viewers said that the book or expert lectures on the content similar to the phenomenon, there are a lot of books or expert views and cited the case is not the same as similar. They complained that "a lot of books is to foreign Web sites (content), translated into the Chinese." It is clear that the current amount of information has been unable to meet those seemingly easy to pass the "ordinary." In the face of some simple financial issues, they have been able to speak and economists. Zhengzhou here held an economic forum, experts and the public will have "zero distance" dialogue.
Sunday, 30 November 2008
What is Happening in China under the Worldwide Economic Crisis
Financial tsunami has changed the daily lives of people in mainland China. At present, many people regain their financial books, self-economy, "Why are 100,000", and even repair bicycles on the streets of Zhengzhou uncle said, "I Tiantian Kan CCTV 'Wall Street turmoil'." 32-year-old Zhang Xu Zhengzhou members of the public, even though they engage in non-economic aspects of the work, but he has to buy fund shares, under these circumstances can not do something about it. Zhang Xu referred to the "situation" is the number of his friends bought the fund are paid. Today, Zhengzhou in Central China Book Building, with Zhang Xu, "did not understand the Chinese economy" and "Why do we have the money to thinning - inflation Truth" books, told reporters, "We hope that by reading to a more comprehensive understanding of this Financial crisis in order to calm the face of the current situation. " China's publishing industry here has said that China's domestic market last year, the Financial category of the 10 best-selling book and most of the stocks, while in 2008 the situation has changed completely. Is expected this year's best-selling book Financial is a financial crisis and the macro-economic aspects. Zhengzhou in Henan Province will, in the face of the financial tsunami sweeping through the world, more and more ordinary people began to focus on its impact. In local bookstores, economic books appeared in the wave of selling. Zhengzhou is located in the path of the people of the Book Building, Central Plains, as "sub-loan crisis," and "currency war" and "Everybody Loves economics," which closely follow the world economic situation and the development of the latest books, have been put in the books recommended by the位置. Bookstore staff say that in the past, these books before the special Menkeluoque, no one thought of as a result of financial turmoil will fire up. The work of Lu, who just turned two and a half of the name of staff, told reporters that this year the financial books sold particularly well, especially in the second quarter, this kind of book sales increase, it is estimated that not less than two-cheng. Zhengzhou worked in a real estate company bought Miss Zheng's "The Great Game - the rise of Wall Street financial empire". She said that now buy the book to "cramming" about the economic environment and fluctuations in the law, or a more rational view of the crisis in financial management is also more calm, not too passive. To buy books mentioned in the economy, another reason is that Miss Zheng economics of the contents of the book has become a user-friendly, "some type of economic good book, such as" Rich Dad Poor Dad "is very interesting The book is worth learning. "She said. In an interview with reporters, the same economists also hit the lecture. Since September this year, the average has each weekend at the invitation of the local business economists or financial and economic celebrities to do a speech, Tang, Ma, Lang all appearances, such as Zhengzhou. A consulting firm's managers said that economists say are more popular, especially the analysis of the place, and the incisive. However, there Zhengzhou readers, viewers said that the book or expert lectures on the content similar to the phenomenon, there are a lot of books or expert views and cited the case is not the same as similar. They complained that "a lot of books is to foreign Web sites (content), translated into the Chinese." It is clear that the current amount of information has been unable to meet those seemingly easy to pass the "ordinary." In the face of some simple financial issues, they have been able to speak and economists. Zhengzhou here held an economic forum, experts and the public will have "zero distance" dialogue.
Economic crisis offers a good chance to teach your kids money lessons
Taylor Grimminger has watched the national economic crisis unfolding in front of her and has gleaned many lessons that she and her generation can take into adulthood.
"It's a matter of knowing the means within which you can live and knowing how much you spend and not applying for a loan you can't pay back," said the 18-year-old senior at Liberty High School in Frisco and a student teller at Texans Credit Union.
Parents, take a page from Taylor and use this economic mess to show your children how happenings in the world can have a major impact on your family's finances.
"This economic crisis is one that most people have not had to deal with and have not had any kind of experience with," said Jack Smith, vice president of branch sales at Texans Credit Union. "This is a great opportunity for them [parents] to instill the right values and beliefs in their children."
Cynthia Nevels, executive director of the Jr. Finance Literacy Academy Inc. in Irving, said she hopes young people "will learn a lesson that if they cannot afford a home, if they cannot afford that car, they won't buy it."
Taylor's gotten that message loud and clear.
"People are spending money that they don't have," she said. "They really don't need to be buying huge houses they really don't need."
Taylor works in the perfect setting to learn about finances. Texans Credit Union has a student-run branch at the Career & Technical Education Center in the Frisco Independent School District.
"I saw my first credit report," she said. "It's really important that young people see what it looks like and what affects your credit score these days."
She admits to being nervous about applying for her first credit card.
"I'm nervous about it because I'm an impulse buyer," Taylor said. "I'm going to use it for gas. You need to make sure you can pay that in full at the end of the month."
That's a lesson that more young people should learn, said Mr. Smith.
"Kids need to learn at a very young age that by paying bills on time, it will help them in the future because they will be able to get better loans," Mr. Smith said.
Taylor's parents and Texans officials talked to her about the importance of a 401(k), so she's started one, putting her on track to potentially become a millionaire when she retires if she continues to save consistently.
What approach you take with your kids about the financial crisis' impact on your family depends on their age. Don't bog your young kids down with the minutiae. They won't understand it, nor do they need to.
"Especially for young children, they need to understand that money is of finite quantity," said Kent Eastman, area president for Dallas-Fort Worth at Capital One Bank. "Connect the dots for children on some of the national issues that connect back to our family and how we make decisions."
Use the economy's troubles to teach kids the importance of savings. The root of the crisis lies with debt – those with poor finances who never should have gotten mortgages and now with people who are falling behind on credit card payments.
Open up a savings account for your child. Although interest rates are low, it can still show them how money grows over time if they keep saving.
"If they can learn to manage cash first, they will be much better credit managers," said Janet Bodnar, editor of Kiplinger's Personal Finance magazine, who writes a column on kids and money.
If you've lost your job because your employer downsized, remember this: What children – especially young children – need most is reassurance.
"If you're losing your job, tell them, 'I'm not going to be working at the same place that I've been working at, but I will be looking for another job,' " Ms. Bodnar said. "They want to know that they will have a roof over their head, that there will be food on the table."
So painful as the economic turmoil may be, it has provided parents with a unique opportunity to teach their children valuable financial lessons.
Don't let it slip by.
"It's a matter of knowing the means within which you can live and knowing how much you spend and not applying for a loan you can't pay back," said the 18-year-old senior at Liberty High School in Frisco and a student teller at Texans Credit Union.
Parents, take a page from Taylor and use this economic mess to show your children how happenings in the world can have a major impact on your family's finances.
"This economic crisis is one that most people have not had to deal with and have not had any kind of experience with," said Jack Smith, vice president of branch sales at Texans Credit Union. "This is a great opportunity for them [parents] to instill the right values and beliefs in their children."
Cynthia Nevels, executive director of the Jr. Finance Literacy Academy Inc. in Irving, said she hopes young people "will learn a lesson that if they cannot afford a home, if they cannot afford that car, they won't buy it."
Taylor's gotten that message loud and clear.
"People are spending money that they don't have," she said. "They really don't need to be buying huge houses they really don't need."
Taylor works in the perfect setting to learn about finances. Texans Credit Union has a student-run branch at the Career & Technical Education Center in the Frisco Independent School District.
"I saw my first credit report," she said. "It's really important that young people see what it looks like and what affects your credit score these days."
She admits to being nervous about applying for her first credit card.
"I'm nervous about it because I'm an impulse buyer," Taylor said. "I'm going to use it for gas. You need to make sure you can pay that in full at the end of the month."
That's a lesson that more young people should learn, said Mr. Smith.
"Kids need to learn at a very young age that by paying bills on time, it will help them in the future because they will be able to get better loans," Mr. Smith said.
Taylor's parents and Texans officials talked to her about the importance of a 401(k), so she's started one, putting her on track to potentially become a millionaire when she retires if she continues to save consistently.
What approach you take with your kids about the financial crisis' impact on your family depends on their age. Don't bog your young kids down with the minutiae. They won't understand it, nor do they need to.
"Especially for young children, they need to understand that money is of finite quantity," said Kent Eastman, area president for Dallas-Fort Worth at Capital One Bank. "Connect the dots for children on some of the national issues that connect back to our family and how we make decisions."
Use the economy's troubles to teach kids the importance of savings. The root of the crisis lies with debt – those with poor finances who never should have gotten mortgages and now with people who are falling behind on credit card payments.
Open up a savings account for your child. Although interest rates are low, it can still show them how money grows over time if they keep saving.
"If they can learn to manage cash first, they will be much better credit managers," said Janet Bodnar, editor of Kiplinger's Personal Finance magazine, who writes a column on kids and money.
If you've lost your job because your employer downsized, remember this: What children – especially young children – need most is reassurance.
"If you're losing your job, tell them, 'I'm not going to be working at the same place that I've been working at, but I will be looking for another job,' " Ms. Bodnar said. "They want to know that they will have a roof over their head, that there will be food on the table."
So painful as the economic turmoil may be, it has provided parents with a unique opportunity to teach their children valuable financial lessons.
Don't let it slip by.
Protecting Your Search Engine Rankings
Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engine tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.
The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.
Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods."
You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood.
The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com/. You will then see that most pages are given a "Pagerank" which is represented by a sliding green scale on the Google toolbar.
Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.
There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked to them from your links page.
Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in determining their rankings, which means that if the text on your page contains your keywords, you have more of an opportuníty to íncrease your search engine ranking than a page that does not contain text inclusive of keywords.
Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of a search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page's link ranking.
Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceives the use of hidden text - splat! - the page is penalized.
The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page - ever!
Another potential problem that can result in a penalty is called "keyword stuffing." It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called "Keyphrase Density" to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.
This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is "renters insurance," be sure you don't use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.
The final potential risk factor is known as "cloaking." To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you - cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is "cloaked" because it is invisible to regular traffic, and deliberately set-up to raise the site's search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page's ranking to the top of the líst.
It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as "pagejacking." This kind of shielding is unnecessary these days due to the use of "off page" elements, such as link popularity, that cannot be stolen.
To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.
Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.
About The AuthorUsing one way links for your Web Promotíon gets results. WHY? Link popularity is one of the most important factors in search engine performance. Increasing the number of links to your Website will get your site lísted higher in search engine results, generating more Website Traffic, increasing your Google PR and improving your site's overall strength.
Are you confused, frustrated and fed up about your Internet business?
Don't worry, you are NOT alone. There are many online business owners in the same situation as you. The major reason is that they simply don't know how to get visitors to their websites. As a result, it's impossible to get any business. You don't just need visitors, you need targeted visitors meaning people who will be interested in what you have to offer. If you've been told you can't make money online, usually it's from people who haven't made any money themselves. These people have tried but in vain and most of the times, it's because of lack of targeted traffic. But the truth is there are thousands of websites right now who are generating vast amounts of targeted traffic, getting truckloads of sales and raking in thousands of dollars every month.Most of the times, search engines will deliver targeted traffic and what you should do is give your website more visibility in the search engines for people to find you. Obviously you need to have decent search engine rankings for your keyword phrases because if your site is buried say on page 20 of Google, chances of getting traffic is extremely low. But getting in the top 10 and top 20 will deliver traffic and generate orders. And this is what this SEO course will guide you to.
you need to know it if you are involved in internet business
The world has changed dramatically since the days when neighborhood shopping was the main option, and people relied on their local merchants for products and services. The world of commerce today seems to be divided between two competing scenarios: on the one hand, people are more mobile than ever before, and more willing to travel to buy what they want, even with wildly fluctuating energy costs; and on the other hand, people are busier than ever and use the Internet to seek out the companies, products, and services they want and need. What seems to be consistent is the underlying need to feel something, to experience the process. The higher the value, the greater the psychological component to the buying experience. The same is true for products and services that are considered non-essential. People Wonder Why They Can't Sell More StuffWe all have our favorite stores and websites, where we know we will be looked-after with more than the ubiquitous and perfunctory, "have a nice day," but sadly that sense of service is all but lost in a misguided rush to pseudo efficiency. Brick and mortar stores with their part-time, minimum wage time-fillers whose only talent seems to be a vacant blank stare accompanied by "that's not my department" is bad enough. But what of websites that don't accept phone calls, or any other kind of inquiry other than a form email that you can be assured will be answered in a week or two, along with a request for more information that generally corresponds to the information you've already provided - that's what passes for website service today. And people wonder why they can't sell more stuff. The Web Is An International VenueThe Web of course presents one additional wrinkle to the service issue, one that puts a premium on communicating your message effectively: the Web is an international venue. No matter what you do, or where you're located, you can be sure people from all parts of the world are visiting your website if you have something of value to say. This then puts a premium on your ability to articulate a coherent message, one that eliminates the need for visitors to phone Mumbai, Beijing, or Lickskillet, Ohio. English speaking companies have a hard enough time communicating effectively, but what of non-English speaking companies trying to break into the North American market? You find websites in many different languages, catering to local markets, but if you're looking for North American exposure, you best deliver your message in the language of the Web, and like it or not, that language is English.
Words Have MeaningFar be it from me to criticize CBS news anchor Katie Couric, who generally does a fine job, but when she refers to the Democrats winníng the House, Senate, and Presidency as "single party rule" it raises the hackles on the back of my neck. Words have meaning and presentation has impact. But I am not just talking about proper grammar, syntax, and usage, something many of us stumble over at times, but what of idiom, metaphor, and voice; elements that are just as important in effective marketing communication as proper usage.Years ago while visiting London, England I passed a store with the sign that read "Fags and Mags," a disconcerting message until I got acclimatized to the British slang. When it comes to marketing, you can get away with a lot, but even countries that speak the same language have different patois, slang, and cultural references. One of the great advantages of being from Canada with its proximity to the USA, its historical ties to the British Commonwealth, and its multicultural population is that we understand these differences and can translate them into effective North American marketing campaigns. Crafting Your Web Marketing MessageWhat do you sell? A seemingly simple question any business executive should be able to answer, but can they answer it accurately? Ask yourself: do you sell a product, a service, or a concept? Does a shoe store sell shoes, or comfort and status? Does an accountant sell auditing services, or legitimacy and security? Does a politician sell tax cuts, or a better future?When it comes to marketing you have to think concepts; if you build your advertising around products or services rather than concepts you won't ever be able to develop an effective campaign, let alone an effective website presentation.Take Target and Walmart for example: they both sell similar products for the most part, a problem many retailers and most distributors have but refuse to face. Target markets itself as the leader in low priced, designer-styled merchandise, a distinct marketing position compared to Walmart that markets itself as the low priced leader and the heck with design. Each company delivers a unique marketing concept, one targeting consumers interested in price alone, the other aimed at shoppers who want a little style with their bargains: two different concepts, two different brand positions, and two different marketing strategies.
We All Sell Concepts Not Products and ServicesOne way or another we all sell a concept no matter what the product or service. When a client approaches us with the question "why aren't we selling more stuff?" a quick review of their site usually provides the answer: their website is not articulating in any meaningful, memorable manner, the conceptual premium their product or service delivers.Before you invest in a new website or Web marketing campaign, decide what concept you are actually delivering. That concept is the basis of your marketing strategy and it informs what you say and how you say it. Selling Concepts Is All About The PresentationThe recent US election is a great example of how to sell a concept. Putting all political bias aside look at the difference between how Obama approached his speeches and how McCain approached his. Of course both men talked about their policies and how they would handle different domestic and international situations. McCain spoke to his constituency and delivered what they wanted to hear, but his words and presentation style fell far short of motivating the undecided or converting non-believers. Accusing a fellow Senator and Harvard Law alumni, with red baiting language like "redistributing the wealth" was obvious code language that failed the sniff test to all but his staunch backers.Compare McCain's efforts to motivate through distrust and fear to Obama's message of hope, with his "Yes We Can" catchphrase echoing the American 'can do' spirit and traditional approach to solving problems. Not only did Obama say the right words to motivate his audience, he delivered his message with the motivational rhythm and cadence of an inspirational preacher. Whether you're selling a political agenda or carbonated sugar water, you must learn to communicate your marketing concept in a way that people will understand, remember, and act upon.Concepts Are UniversalThe Web is an international venue. If you have something of value to say or sell, you will attract an international audience. Foreign companies that want to access the USA market must learn to speak "American" or hire a marketing communication company that does. American companies that want to grow beyond their local markets must learn to think concepts, the universal language of sales.
Words Have MeaningFar be it from me to criticize CBS news anchor Katie Couric, who generally does a fine job, but when she refers to the Democrats winníng the House, Senate, and Presidency as "single party rule" it raises the hackles on the back of my neck. Words have meaning and presentation has impact. But I am not just talking about proper grammar, syntax, and usage, something many of us stumble over at times, but what of idiom, metaphor, and voice; elements that are just as important in effective marketing communication as proper usage.Years ago while visiting London, England I passed a store with the sign that read "Fags and Mags," a disconcerting message until I got acclimatized to the British slang. When it comes to marketing, you can get away with a lot, but even countries that speak the same language have different patois, slang, and cultural references. One of the great advantages of being from Canada with its proximity to the USA, its historical ties to the British Commonwealth, and its multicultural population is that we understand these differences and can translate them into effective North American marketing campaigns. Crafting Your Web Marketing MessageWhat do you sell? A seemingly simple question any business executive should be able to answer, but can they answer it accurately? Ask yourself: do you sell a product, a service, or a concept? Does a shoe store sell shoes, or comfort and status? Does an accountant sell auditing services, or legitimacy and security? Does a politician sell tax cuts, or a better future?When it comes to marketing you have to think concepts; if you build your advertising around products or services rather than concepts you won't ever be able to develop an effective campaign, let alone an effective website presentation.Take Target and Walmart for example: they both sell similar products for the most part, a problem many retailers and most distributors have but refuse to face. Target markets itself as the leader in low priced, designer-styled merchandise, a distinct marketing position compared to Walmart that markets itself as the low priced leader and the heck with design. Each company delivers a unique marketing concept, one targeting consumers interested in price alone, the other aimed at shoppers who want a little style with their bargains: two different concepts, two different brand positions, and two different marketing strategies.
We All Sell Concepts Not Products and ServicesOne way or another we all sell a concept no matter what the product or service. When a client approaches us with the question "why aren't we selling more stuff?" a quick review of their site usually provides the answer: their website is not articulating in any meaningful, memorable manner, the conceptual premium their product or service delivers.Before you invest in a new website or Web marketing campaign, decide what concept you are actually delivering. That concept is the basis of your marketing strategy and it informs what you say and how you say it. Selling Concepts Is All About The PresentationThe recent US election is a great example of how to sell a concept. Putting all political bias aside look at the difference between how Obama approached his speeches and how McCain approached his. Of course both men talked about their policies and how they would handle different domestic and international situations. McCain spoke to his constituency and delivered what they wanted to hear, but his words and presentation style fell far short of motivating the undecided or converting non-believers. Accusing a fellow Senator and Harvard Law alumni, with red baiting language like "redistributing the wealth" was obvious code language that failed the sniff test to all but his staunch backers.Compare McCain's efforts to motivate through distrust and fear to Obama's message of hope, with his "Yes We Can" catchphrase echoing the American 'can do' spirit and traditional approach to solving problems. Not only did Obama say the right words to motivate his audience, he delivered his message with the motivational rhythm and cadence of an inspirational preacher. Whether you're selling a political agenda or carbonated sugar water, you must learn to communicate your marketing concept in a way that people will understand, remember, and act upon.Concepts Are UniversalThe Web is an international venue. If you have something of value to say or sell, you will attract an international audience. Foreign companies that want to access the USA market must learn to speak "American" or hire a marketing communication company that does. American companies that want to grow beyond their local markets must learn to think concepts, the universal language of sales.
7 Steps to Greater Link Popularity and Higher Search Engine Rankings
If you are earning your living by Google or any other advertising company, the most thing you want of course is traffic and higher search engine ranking, and how?
there is a way to make your dream come true, 7 days to greater link popularity and higher search engine rankings, be patient to read next.
Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you - totally. It's great to be popular and improving your Link Popularity will also get you higher rankings on the search engines.Why is Link Popularity important for Higher Rankings?
Search Engines are just software programs that try to analyze the utility and validity of your content with regard to certain keywords. They also try to understand the importance or ranking of your site against all competing sites in their indices.
Just How do Search Engines Learn About the Utility and the Validity of Your Content?
Search Engines just love sites that users love to visit. They love it even more if users spend more time at the site before they browse away. Now how do they know which sites humans love? Obviously with the billions of web pages on the world wide web, the Search Engines cannot manually go to each site and check their content. They let other humans do that work for them. Then they watch as others link to your site. They watch your Link Popularity.
Link popularity simply means how popular are you on the World Wide Web. And your popularity is determined by the number of people linking to your website. The greater the number of external links pointing to your web-site, the greater your ranking. Simple, isn't it?
Here is how to find YOUR link popularity: Go to Google.com and type in "link: followed by your URL". This returns all the sites that link to you in the Google index. eg. link:http://www.yourdomain.com.
How Do You Get a Lot of People to Link to You?
Getting people to link to you is easy if you establish your presence. Show that you are a master of your domain. Even if you deal in manure, and there are people out there wanting to know more about it, you have an audience. And if you establish your presence well enough, the links will automatically follow.
Here are a few ways you can grow your inbound links.
1) Articles: Almost anybody can write articles. This is the easiest way to get started on your way to Search Engine manna. It's just a question of putting down your thoughts in a coherent manner. As long as the information you are providing is useful and valid, your articles will be sought after by publishers out there. There are also hundreds of article directories on the net.
To find article directories, Google 'Article Directories'. You get nearly 53 million hits. There are also some awesome free tools available for this.
For those with a morbid fear of writing, you can find 'Ghostwriters' as well as 'Virtual Assistants' on the Internet. Search on Google for those terms and you will find many a link to sites that provide you suitable services. You may also use sites like Elance.com and RentACoder.com for people who will write articles for you.
2) Blogs: Blogs are not as easy to do as Articles are. But they are a very useful tool, nevertheless. When you have a blog, you have an audience. It's like a fan base. They have certain expectations of you. They want you to churn out hit singles or albums. But they want you to give them more. Even though they started out as mere diaries or daily jottings of a few people, currently they are excellent link building, content management and search engine optimization tools.
In fact almost any industry can have a blog portal. As always run a search and you will find something in your industry. Or you can go to blogger.com or wordpress.com to start your own blog free of charge.
3) Free Products: The easiest way to do this is to write a tool and provide it for download. Or maybe even provide a service for free. The greatest example of building a business with free service that comes to mind is hotmail.com. Once your service becomes a must-have, it's only a matter of time before you can start making money from it. Also you can have people point to your site to give their customers access to your tool.
4) Trackbacks: This is the easiest way to get your links out there. What you do is go to other blogs (Authority Sites) in your industry and become a regular contributor. Or comment on the blogs. Along with your signature, most people provide a link to your web-site. And the more links you have pointing back to you, the more popular you get. Also, when you become a major contributor/commentor, people start valuing your opinion more.
5) Syndication: You can offer your articles to other sites for publishing for free or for payment. Your article links back to your site.
6) Reciprocal links: You provide a link to another peer site, in return for them linking back to you. This is a good way to get your target industry users to come to your site. Also you introduce your users to other sites that they may be interested in visiting. They will be thankful to you for pointing them in the right direction. And they come to trust you more.
7) Partner links: Your local Chamber of commerce, Suppliers, Resellers, Affiliates, Sites selling complementary products etc.
Study your competition. Google your product and study the linking strategy of top ranking sites. There are tools that help you do this. Webposition.com has a good tool but I prefer EliteSEOTool.com as it has some additional features that I love. These tools help you conduct an ongoing study of your competition and their rankings thereby helping you beat them consistently.
Of course, no amount of link popularity will help you if don't have the content to keep visitors at your site. So start with good content.
A note of caution! Make sure that you are being linked to by Authority sites with a Good PageRank. Also the linking sites should somehow be relevant to your industry. If not, it only serves to confuse the Search Engines and your rankings will suffer.
About The AuthorGet top rankings on any Search Engine! Use the 7 simple SEO steps outlined here to achieve greater Link Popularity and get your website ranked higher in no time at all. For tools and other Search Engine Optimization ideas to create greater profíts, visit http://www.nobleriver.com and clíck Articles.
there is a way to make your dream come true, 7 days to greater link popularity and higher search engine rankings, be patient to read next.
Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you - totally. It's great to be popular and improving your Link Popularity will also get you higher rankings on the search engines.Why is Link Popularity important for Higher Rankings?
Search Engines are just software programs that try to analyze the utility and validity of your content with regard to certain keywords. They also try to understand the importance or ranking of your site against all competing sites in their indices.
Just How do Search Engines Learn About the Utility and the Validity of Your Content?
Search Engines just love sites that users love to visit. They love it even more if users spend more time at the site before they browse away. Now how do they know which sites humans love? Obviously with the billions of web pages on the world wide web, the Search Engines cannot manually go to each site and check their content. They let other humans do that work for them. Then they watch as others link to your site. They watch your Link Popularity.
Link popularity simply means how popular are you on the World Wide Web. And your popularity is determined by the number of people linking to your website. The greater the number of external links pointing to your web-site, the greater your ranking. Simple, isn't it?
Here is how to find YOUR link popularity: Go to Google.com and type in "link: followed by your URL". This returns all the sites that link to you in the Google index. eg. link:http://www.yourdomain.com.
How Do You Get a Lot of People to Link to You?
Getting people to link to you is easy if you establish your presence. Show that you are a master of your domain. Even if you deal in manure, and there are people out there wanting to know more about it, you have an audience. And if you establish your presence well enough, the links will automatically follow.
Here are a few ways you can grow your inbound links.
1) Articles: Almost anybody can write articles. This is the easiest way to get started on your way to Search Engine manna. It's just a question of putting down your thoughts in a coherent manner. As long as the information you are providing is useful and valid, your articles will be sought after by publishers out there. There are also hundreds of article directories on the net.
To find article directories, Google 'Article Directories'. You get nearly 53 million hits. There are also some awesome free tools available for this.
For those with a morbid fear of writing, you can find 'Ghostwriters' as well as 'Virtual Assistants' on the Internet. Search on Google for those terms and you will find many a link to sites that provide you suitable services. You may also use sites like Elance.com and RentACoder.com for people who will write articles for you.
2) Blogs: Blogs are not as easy to do as Articles are. But they are a very useful tool, nevertheless. When you have a blog, you have an audience. It's like a fan base. They have certain expectations of you. They want you to churn out hit singles or albums. But they want you to give them more. Even though they started out as mere diaries or daily jottings of a few people, currently they are excellent link building, content management and search engine optimization tools.
In fact almost any industry can have a blog portal. As always run a search and you will find something in your industry. Or you can go to blogger.com or wordpress.com to start your own blog free of charge.
3) Free Products: The easiest way to do this is to write a tool and provide it for download. Or maybe even provide a service for free. The greatest example of building a business with free service that comes to mind is hotmail.com. Once your service becomes a must-have, it's only a matter of time before you can start making money from it. Also you can have people point to your site to give their customers access to your tool.
4) Trackbacks: This is the easiest way to get your links out there. What you do is go to other blogs (Authority Sites) in your industry and become a regular contributor. Or comment on the blogs. Along with your signature, most people provide a link to your web-site. And the more links you have pointing back to you, the more popular you get. Also, when you become a major contributor/commentor, people start valuing your opinion more.
5) Syndication: You can offer your articles to other sites for publishing for free or for payment. Your article links back to your site.
6) Reciprocal links: You provide a link to another peer site, in return for them linking back to you. This is a good way to get your target industry users to come to your site. Also you introduce your users to other sites that they may be interested in visiting. They will be thankful to you for pointing them in the right direction. And they come to trust you more.
7) Partner links: Your local Chamber of commerce, Suppliers, Resellers, Affiliates, Sites selling complementary products etc.
Study your competition. Google your product and study the linking strategy of top ranking sites. There are tools that help you do this. Webposition.com has a good tool but I prefer EliteSEOTool.com as it has some additional features that I love. These tools help you conduct an ongoing study of your competition and their rankings thereby helping you beat them consistently.
Of course, no amount of link popularity will help you if don't have the content to keep visitors at your site. So start with good content.
A note of caution! Make sure that you are being linked to by Authority sites with a Good PageRank. Also the linking sites should somehow be relevant to your industry. If not, it only serves to confuse the Search Engines and your rankings will suffer.
About The AuthorGet top rankings on any Search Engine! Use the 7 simple SEO steps outlined here to achieve greater Link Popularity and get your website ranked higher in no time at all. For tools and other Search Engine Optimization ideas to create greater profíts, visit http://www.nobleriver.com and clíck Articles.
The Smart Price of Google Adsense Help You Earn More Money!
As long as you master the smart price of Google adsense, what can you get? of course, it's money, now, let's read on:One poorly converting site can “smart price” an entire AdSense accountGoogle has said very little publicly about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less (and yes, the advertiser will also pay less accordingly).Here is the basis of how smart pricing works:Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we reduce the price you pay for that click. And this often used example explains how this works more precisely.As an example of smart pricing, consider two websites, each related to digital photography. The first page features digital camera reviews, while the second offers photography tips. Clicks from the page of photography tips might be charged less, because they are expected to convert into sales less frequently, resulting in lower value for advertisers. Google data determines that clicks from the digital camera reviews convert better, so clicks from this page are not discounted. And since very little is publicly disclosed to publishers about how smart pricing specifically works, there are many questions surrounding it. However, while AdSense was attempting to get a publisher back from YPN, one support team member disclosed more details than perhaps he or she should have.Here is what that team member disclosed, as well as other tidbits already known about smart pricing.Smart pricing affects an entire account. It is not on a per page or per site basis.One poorly converting site can result in smart pricing impacting an entire account, even sites completely unrelated to the poorly converting one. Smart pricing is evaluated each week. So removing ads from sites you suspect are converting poorly could result in seeing an adjustment to a higher smart pricing percent in as little as a week.Smart pricing is tracked with a 30 day cookie, so you could be rewarded for new conversions that saw the initial click from your site up to 29 days earlier. Image ads are also affected by smart pricing.With smart pricing, an advertiser could end up paying less than their minimum bid, which would theoretically include the minimum bid price available, meaning publishers earn less for even the minimum valued clicks.Conversions for smart pricing publisher accounts are tracked by those advertisers who have opted into AdWords Conversion Tracking.This raises the question about whether publishers should be removing AdSense from sites they suspect are converting poorly, in order to increase their smart pricing percentage. The loss of revenue could be more than made up with higher smart pricing across the rest of the account. But publishers do not have access to any of the data that would be used to determine which sites (if any) are converting better than others.It would also be hard to tell this from AdSense stats - even using channels to differentiate sites because one site with a low CPM could actually be converting the highest, but is simply in a lower earning niche. But a publisher could mistaken a low CPM for also being poorly converting and remove those ads… which could result in even smart pricing reducing overall per click earnings even more.Other things can also affect day to day earnings that have absolutely nothing to do with smart pricing. This means it is extremely hard to track without information AdSense is unwilling to disclose about each account.This kind of unknown situation makes it very tempting for publishers to want a second AdSense account, especially for publishers that have quality sites as well as “less than quality” sites. While second accounts are hard to get, I bet there are publishers who will be working on getting a new company name for this purpose.How do you plan on using this information? Removing AdSense - or swapping it for YPN instead - and wait a week or two and see if there seems to be an increase in CPM? Wait and see what others do?
警察与赞美诗原文英文版"The Cop and the Anthem" by O Henry
On his bench in Madison Square Soapy moved uneasily. When wild geese honk high of nights, and when women without sealskin coats grow kind to their husbands, and when Soapy moves uneasily on his bench in the park, you may know that winter is near at hand.
A dead leaf fell in Soapy's lap. That was Jack Frost's card. Jack is kind to the regular denizens of Madison Square, and gives fair warning of his annual call. At the corners of four streets he hands his pasteboard to the North Wind, footman of the mansion of All Outdoors, so that the inhabitants thereof may make ready.
Soapy's mind became cognisant of the fact that the time had come for him to resolve himself into a singular Committee of Ways and Means to provide against the coming rigour. And therefore he moved uneasily on his bench.
The hibernatorial ambitions of Soapy were not of the highest. In them there were no considerations of Mediterranean cruises, of soporific Southern skies drifting in the Vesuvian Bay. Three months on the Island was what his soul craved. Three months of assured board and bed and congenial company, safe from Boreas and bluecoats, seemed to Soapy the essence of things desirable.
For years the hospitable Blackwell's had been his winter quarters. Just as his more fortunate fellow New Yorkers had bought their tickets to Palm Beach and the Riviera each winter, so Soapy had made his humble arrangements for his annual hegira to the Island. And now the time was come. On the previous night three Sabbath newspapers, distributed beneath his coat, about his ankles and over his lap, had failed to repulse the cold as he slept on his bench near the spurting fountain in the ancient square. So the Island loomed big and timely in Soapy's mind. He scorned the provisions made in the name of charity for the city's dependents. In Soapy's opinion the Law was more benign than Philanthropy. There was an endless round of institutions, municipal and eleemosynary, on which he might set out and receive lodging and food accordant with the simple life. But to one of Soapy's proud spirit the gifts of charity are encumbered. If not in coin you must pay in humiliation of spirit for every benefit received at the hands of philanthropy. As Caesar had his Brutus, every bed of charity must have its toll of a bath, every loaf of bread its compensation of a private and personal inquisition. Wherefore it is better to be a guest of the law, which though conducted by rules, does not meddle unduly with a gentleman's private affairs.
Soapy, having decided to go to the Island, at once set about accomplishing his desire. There were many easy ways of doing this. The pleasantest was to dine luxuriously at some expensive restaurant; and then, after declaring insolvency, be handed over quietly and without uproar to a policeman. An accommodating magistrate would do the rest.
Soapy left his bench and strolled out of the square and across the level sea of asphalt, where Broadway and Fifth Avenue flow together. Up Broadway he turned, and halted at a glittering cafe, where are gathered together nightly the choicest products of the grape, the silkworm and the protoplasm.
Soapy had confidence in himself from the lowest button of his vest upward. He was shaven, and his coat was decent and his neat black, ready-tied four-in-hand had been presented to him by a lady missionary on Thanksgiving Day. If he could reach a table in the restaurant unsuspected success would be his. The portion of him that would show above the table would raise no doubt in the waiter's mind. A roasted mallard duck, thought Soapy, would be about the thing--with a bottle of Chablis, and then Camembert, a demi-tasse and a cigar. One dollar for the cigar would be enough. The total would not be so high as to call forth any supreme manifestation of revenge from the cafe management; and yet the meat would leave him filled and happy for the journey to his winter refuge.
But as Soapy set foot inside the restaurant door the head waiter's eye fell upon his frayed trousers and decadent shoes. Strong and ready hands turned him about and conveyed him in silence and haste to the sidewalk and averted the ignoble fate of the menaced mallard.
Soapy turned off Broadway. It seemed that his route to the coveted island was not to be an epicurean one. Some other way of entering limbo must be thought of.
At a corner of Sixth Avenue electric lights and cunningly displayed wares behind plate-glass made a shop window conspicuous. Soapy took a cobblestone and dashed it through the glass. People came running around the corner, a policeman in the lead. Soapy stood still, with his hands in his pockets, and smiled at the sight of brass buttons.
"Where's the man that done that?" inquired the officer excitedly.
"Don't you figure out that I might have had something to do with it?" said Soapy, not without sarcasm, but friendly, as one greets good fortune.
The policeman's mind refused to accept Soapy even as a clue. Men who smash windows do not remain to parley with the law's minions. They take to their heels. The policeman saw a man half way down the block running to catch a car. With drawn club he joined in the pursuit. Soapy, with disgust in his heart, loafed along, twice unsuccessful.
On the opposite side of the street was a restaurant of no great pretensions. It catered to large appetites and modest purses. Its crockery and atmosphere were thick; its soup and napery thin. Into this place Soapy took his accusive shoes and telltale trousers without challenge. At a table he sat and consumed beefsteak, flapjacks, doughnuts and pie. And then to the waiter be betrayed the fact that the minutest coin and himself were strangers.
"Now, get busy and call a cop," said Soapy. "And don't keep a gentleman waiting."
"No cop for youse," said the waiter, with a voice like butter cakes and an eye like the cherry in a Manhattan cocktail. "Hey, Con!"
Neatly upon his left ear on the callous pavement two waiters pitched Soapy. He arose, joint by joint, as a carpenter's rule opens, and beat the dust from his clothes. Arrest seemed but a rosy dream. The Island seemed very far away. A policeman who stood before a drug store two doors away laughed and walked down the street.
Five blocks Soapy travelled before his courage permitted him to woo capture again. This time the opportunity presented what he fatuously termed to himself a "cinch." A young woman of a modest and pleasing guise was standing before a show window gazing with sprightly interest at its display of shaving mugs and inkstands, and two yards from the window a large policeman of severe demeanour leaned against a water plug.
It was Soapy's design to assume the role of the despicable and execrated "masher." The refined and elegant appearance of his victim and the contiguity of the conscientious cop encouraged him to believe that he would soon feel the pleasant official clutch upon his arm that would insure his winter quarters on the right little, tight little isle.
Soapy straightened the lady missionary's readymade tie, dragged his shrinking cuffs into the open, set his hat at a killing cant and sidled toward the young woman. He made eyes at her, was taken with sudden coughs and "hems," smiled, smirked and went brazenly through the impudent and contemptible litany of the "masher." With half an eye Soapy saw that the policeman was watching him fixedly. The young woman moved away a few steps, and again bestowed her absorbed attention upon the shaving mugs. Soapy followed, boldly stepping to her side, raised his hat and said:
"Ah there, Bedelia! Don't you want to come and play in my yard?"
The policeman was still looking. The persecuted young woman had but to beckon a finger and Soapy would be practically en route for his insular haven. Already he imagined he could feel the cozy warmth of the station-house. The young woman faced him and, stretching out a hand, caught Soapy's coat sleeve.
Sure, Mike," she said joyfully, "if you'll blow me to a pail of suds. I'd have spoke to you sooner, but the cop was watching."
With the young woman playing the clinging ivy to his oak Soapy walked past the policeman overcome with gloom. He seemed doomed to liberty.
At the next corner he shook off his companion and ran. He halted in the district where by night are found the lightest streets, hearts, vows and librettos.
Women in furs and men in greatcoats moved gaily in the wintry air. A sudden fear seized Soapy that some dreadful enchantment had rendered him immune to arrest. The thought brought a little of panic upon it, and when he came upon another policeman lounging grandly in front of a transplendent theatre he caught at the immediate straw of "disorderly conduct."
On the sidewalk Soapy began to yell drunken gibberish at the top of his harsh voice. He danced, howled, raved and otherwise disturbed the welkin.
The policeman twirled his club, turned his back to Soapy and remarked to a citizen.
"'Tis one of them Yale lads celebratin' the goose egg they give to the Hartford College. Noisy; but no harm. We've instructions to lave them be."
Disconsolate, Soapy ceased his unavailing racket. Would never a policeman lay hands on him? In his fancy the Island seemed an unattainable Arcadia. He buttoned his thin coat against the chilling wind.
In a cigar store he saw a well-dressed man lighting a cigar at a swinging light. His silk umbrella he had set by the door on entering. Soapy stepped inside, secured the umbrella and sauntered off with it slowly. The man at the cigar light followed hastily.
"My umbrella," he said, sternly.
"Oh, is it?" sneered Soapy, adding insult to petit larceny. "Well, why don't you call a policeman? I took it. Your umbrella! Why don't you call a cop? There stands one on the corner."
The umbrella owner slowed his steps. Soapy did likewise, with a presentiment that luck would again run against him. The policeman looked at the two curiously.
"Of course," said the umbrella man--"that is--well, you know how these mistakes occur--I--if it's your umbrella I hope you'll excuse me--I picked it up this morning in a restaurant--If you recognise it as yours, why--I hope you'll--"
"Of course it's mine," said Soapy, viciously.
The ex-umbrella man retreated. The policeman hurried to assist a tall blonde in an opera cloak across the street in front of a street car that was approaching two blocks away.
Soapy walked eastward through a street damaged by improvements. He hurled the umbrella wrathfully into an excavation. He muttered against the men who wear helmets and carry clubs. Because he wanted to fall into their clutches, they seemed to regard him as a king who could do no wrong.
At length Soapy reached one of the avenues to the east where the glitter and turmoil was but faint. He set his face down this toward Madison Square, for the homing instinct survives even when the home is a park bench.
But on an unusually quiet corner Soapy came to a standstill. Here was an old church, quaint and rambling and gabled. Through one violet-stained window a soft light glowed, where, no doubt, the organist loitered over the keys, making sure of his mastery of the coming Sabbath anthem. For there drifted out to Soapy's ears sweet music that caught and held him transfixed against the convolutions of the iron fence.
The moon was above, lustrous and serene; vehicles and pedestrians were few; sparrows twittered sleepily in the eaves--for a little while the scene might have been a country churchyard. And the anthem that the organist played cemented Soapy to the iron fence, for he had known it well in the days when his life contained such things as mothers and roses and ambitions and friends and immaculate thoughts and collars.
The conjunction of Soapy's receptive state of mind and the influences about the old church wrought a sudden and wonderful change in his soul. He viewed with swift horror the pit into which he had tumbled, the degraded days, unworthy desires, dead hopes, wrecked faculties and base motives that made up his existence.
And also in a moment his heart responded thrillingly to this novel mood. An instantaneous and strong impulse moved him to battle with his desperate fate. He would pull himself out of the mire; he would make a man of himself again; he would conquer the evil that had taken possession of him. There was time; he was comparatively young yet; he would resurrect his old eager ambitions and pursue them without faltering. Those solemn but sweet organ notes had set up a revolution in him. To-morrow he would go into the roaring downtown district and find work. A fur importer had once offered him a place as driver. He would find him to-morrow and ask for the position. He would be somebody in the world. He would--
Soapy felt a hand laid on his arm. He looked quickly around into the broad face of a policeman.
"What are you doin' here?" asked the officer.
"Nothin'," said Soapy.
"Then come along," said the policeman.
"Three months on the Island," said the Magistrate in the Police Court the next morning.
A dead leaf fell in Soapy's lap. That was Jack Frost's card. Jack is kind to the regular denizens of Madison Square, and gives fair warning of his annual call. At the corners of four streets he hands his pasteboard to the North Wind, footman of the mansion of All Outdoors, so that the inhabitants thereof may make ready.
Soapy's mind became cognisant of the fact that the time had come for him to resolve himself into a singular Committee of Ways and Means to provide against the coming rigour. And therefore he moved uneasily on his bench.
The hibernatorial ambitions of Soapy were not of the highest. In them there were no considerations of Mediterranean cruises, of soporific Southern skies drifting in the Vesuvian Bay. Three months on the Island was what his soul craved. Three months of assured board and bed and congenial company, safe from Boreas and bluecoats, seemed to Soapy the essence of things desirable.
For years the hospitable Blackwell's had been his winter quarters. Just as his more fortunate fellow New Yorkers had bought their tickets to Palm Beach and the Riviera each winter, so Soapy had made his humble arrangements for his annual hegira to the Island. And now the time was come. On the previous night three Sabbath newspapers, distributed beneath his coat, about his ankles and over his lap, had failed to repulse the cold as he slept on his bench near the spurting fountain in the ancient square. So the Island loomed big and timely in Soapy's mind. He scorned the provisions made in the name of charity for the city's dependents. In Soapy's opinion the Law was more benign than Philanthropy. There was an endless round of institutions, municipal and eleemosynary, on which he might set out and receive lodging and food accordant with the simple life. But to one of Soapy's proud spirit the gifts of charity are encumbered. If not in coin you must pay in humiliation of spirit for every benefit received at the hands of philanthropy. As Caesar had his Brutus, every bed of charity must have its toll of a bath, every loaf of bread its compensation of a private and personal inquisition. Wherefore it is better to be a guest of the law, which though conducted by rules, does not meddle unduly with a gentleman's private affairs.
Soapy, having decided to go to the Island, at once set about accomplishing his desire. There were many easy ways of doing this. The pleasantest was to dine luxuriously at some expensive restaurant; and then, after declaring insolvency, be handed over quietly and without uproar to a policeman. An accommodating magistrate would do the rest.
Soapy left his bench and strolled out of the square and across the level sea of asphalt, where Broadway and Fifth Avenue flow together. Up Broadway he turned, and halted at a glittering cafe, where are gathered together nightly the choicest products of the grape, the silkworm and the protoplasm.
Soapy had confidence in himself from the lowest button of his vest upward. He was shaven, and his coat was decent and his neat black, ready-tied four-in-hand had been presented to him by a lady missionary on Thanksgiving Day. If he could reach a table in the restaurant unsuspected success would be his. The portion of him that would show above the table would raise no doubt in the waiter's mind. A roasted mallard duck, thought Soapy, would be about the thing--with a bottle of Chablis, and then Camembert, a demi-tasse and a cigar. One dollar for the cigar would be enough. The total would not be so high as to call forth any supreme manifestation of revenge from the cafe management; and yet the meat would leave him filled and happy for the journey to his winter refuge.
But as Soapy set foot inside the restaurant door the head waiter's eye fell upon his frayed trousers and decadent shoes. Strong and ready hands turned him about and conveyed him in silence and haste to the sidewalk and averted the ignoble fate of the menaced mallard.
Soapy turned off Broadway. It seemed that his route to the coveted island was not to be an epicurean one. Some other way of entering limbo must be thought of.
At a corner of Sixth Avenue electric lights and cunningly displayed wares behind plate-glass made a shop window conspicuous. Soapy took a cobblestone and dashed it through the glass. People came running around the corner, a policeman in the lead. Soapy stood still, with his hands in his pockets, and smiled at the sight of brass buttons.
"Where's the man that done that?" inquired the officer excitedly.
"Don't you figure out that I might have had something to do with it?" said Soapy, not without sarcasm, but friendly, as one greets good fortune.
The policeman's mind refused to accept Soapy even as a clue. Men who smash windows do not remain to parley with the law's minions. They take to their heels. The policeman saw a man half way down the block running to catch a car. With drawn club he joined in the pursuit. Soapy, with disgust in his heart, loafed along, twice unsuccessful.
On the opposite side of the street was a restaurant of no great pretensions. It catered to large appetites and modest purses. Its crockery and atmosphere were thick; its soup and napery thin. Into this place Soapy took his accusive shoes and telltale trousers without challenge. At a table he sat and consumed beefsteak, flapjacks, doughnuts and pie. And then to the waiter be betrayed the fact that the minutest coin and himself were strangers.
"Now, get busy and call a cop," said Soapy. "And don't keep a gentleman waiting."
"No cop for youse," said the waiter, with a voice like butter cakes and an eye like the cherry in a Manhattan cocktail. "Hey, Con!"
Neatly upon his left ear on the callous pavement two waiters pitched Soapy. He arose, joint by joint, as a carpenter's rule opens, and beat the dust from his clothes. Arrest seemed but a rosy dream. The Island seemed very far away. A policeman who stood before a drug store two doors away laughed and walked down the street.
Five blocks Soapy travelled before his courage permitted him to woo capture again. This time the opportunity presented what he fatuously termed to himself a "cinch." A young woman of a modest and pleasing guise was standing before a show window gazing with sprightly interest at its display of shaving mugs and inkstands, and two yards from the window a large policeman of severe demeanour leaned against a water plug.
It was Soapy's design to assume the role of the despicable and execrated "masher." The refined and elegant appearance of his victim and the contiguity of the conscientious cop encouraged him to believe that he would soon feel the pleasant official clutch upon his arm that would insure his winter quarters on the right little, tight little isle.
Soapy straightened the lady missionary's readymade tie, dragged his shrinking cuffs into the open, set his hat at a killing cant and sidled toward the young woman. He made eyes at her, was taken with sudden coughs and "hems," smiled, smirked and went brazenly through the impudent and contemptible litany of the "masher." With half an eye Soapy saw that the policeman was watching him fixedly. The young woman moved away a few steps, and again bestowed her absorbed attention upon the shaving mugs. Soapy followed, boldly stepping to her side, raised his hat and said:
"Ah there, Bedelia! Don't you want to come and play in my yard?"
The policeman was still looking. The persecuted young woman had but to beckon a finger and Soapy would be practically en route for his insular haven. Already he imagined he could feel the cozy warmth of the station-house. The young woman faced him and, stretching out a hand, caught Soapy's coat sleeve.
Sure, Mike," she said joyfully, "if you'll blow me to a pail of suds. I'd have spoke to you sooner, but the cop was watching."
With the young woman playing the clinging ivy to his oak Soapy walked past the policeman overcome with gloom. He seemed doomed to liberty.
At the next corner he shook off his companion and ran. He halted in the district where by night are found the lightest streets, hearts, vows and librettos.
Women in furs and men in greatcoats moved gaily in the wintry air. A sudden fear seized Soapy that some dreadful enchantment had rendered him immune to arrest. The thought brought a little of panic upon it, and when he came upon another policeman lounging grandly in front of a transplendent theatre he caught at the immediate straw of "disorderly conduct."
On the sidewalk Soapy began to yell drunken gibberish at the top of his harsh voice. He danced, howled, raved and otherwise disturbed the welkin.
The policeman twirled his club, turned his back to Soapy and remarked to a citizen.
"'Tis one of them Yale lads celebratin' the goose egg they give to the Hartford College. Noisy; but no harm. We've instructions to lave them be."
Disconsolate, Soapy ceased his unavailing racket. Would never a policeman lay hands on him? In his fancy the Island seemed an unattainable Arcadia. He buttoned his thin coat against the chilling wind.
In a cigar store he saw a well-dressed man lighting a cigar at a swinging light. His silk umbrella he had set by the door on entering. Soapy stepped inside, secured the umbrella and sauntered off with it slowly. The man at the cigar light followed hastily.
"My umbrella," he said, sternly.
"Oh, is it?" sneered Soapy, adding insult to petit larceny. "Well, why don't you call a policeman? I took it. Your umbrella! Why don't you call a cop? There stands one on the corner."
The umbrella owner slowed his steps. Soapy did likewise, with a presentiment that luck would again run against him. The policeman looked at the two curiously.
"Of course," said the umbrella man--"that is--well, you know how these mistakes occur--I--if it's your umbrella I hope you'll excuse me--I picked it up this morning in a restaurant--If you recognise it as yours, why--I hope you'll--"
"Of course it's mine," said Soapy, viciously.
The ex-umbrella man retreated. The policeman hurried to assist a tall blonde in an opera cloak across the street in front of a street car that was approaching two blocks away.
Soapy walked eastward through a street damaged by improvements. He hurled the umbrella wrathfully into an excavation. He muttered against the men who wear helmets and carry clubs. Because he wanted to fall into their clutches, they seemed to regard him as a king who could do no wrong.
At length Soapy reached one of the avenues to the east where the glitter and turmoil was but faint. He set his face down this toward Madison Square, for the homing instinct survives even when the home is a park bench.
But on an unusually quiet corner Soapy came to a standstill. Here was an old church, quaint and rambling and gabled. Through one violet-stained window a soft light glowed, where, no doubt, the organist loitered over the keys, making sure of his mastery of the coming Sabbath anthem. For there drifted out to Soapy's ears sweet music that caught and held him transfixed against the convolutions of the iron fence.
The moon was above, lustrous and serene; vehicles and pedestrians were few; sparrows twittered sleepily in the eaves--for a little while the scene might have been a country churchyard. And the anthem that the organist played cemented Soapy to the iron fence, for he had known it well in the days when his life contained such things as mothers and roses and ambitions and friends and immaculate thoughts and collars.
The conjunction of Soapy's receptive state of mind and the influences about the old church wrought a sudden and wonderful change in his soul. He viewed with swift horror the pit into which he had tumbled, the degraded days, unworthy desires, dead hopes, wrecked faculties and base motives that made up his existence.
And also in a moment his heart responded thrillingly to this novel mood. An instantaneous and strong impulse moved him to battle with his desperate fate. He would pull himself out of the mire; he would make a man of himself again; he would conquer the evil that had taken possession of him. There was time; he was comparatively young yet; he would resurrect his old eager ambitions and pursue them without faltering. Those solemn but sweet organ notes had set up a revolution in him. To-morrow he would go into the roaring downtown district and find work. A fur importer had once offered him a place as driver. He would find him to-morrow and ask for the position. He would be somebody in the world. He would--
Soapy felt a hand laid on his arm. He looked quickly around into the broad face of a policeman.
"What are you doin' here?" asked the officer.
"Nothin'," said Soapy.
"Then come along," said the policeman.
"Three months on the Island," said the Magistrate in the Police Court the next morning.
Saturday, 29 November 2008
Turn Right or Left?
Most of us shall face the choice of "Turn right or left", but before your made decision, you don't know which one is correct, inevitably you will think it over and over even can't go asleep till early in the morning but turn your body on bed, my friends, don't consider those useless things, just go as you like, do your favourite way and to be yourself, you are the only one no body can compare, just look around your friends, many of them have become millionaires by their own way, may be you want immitate them, you may get successed or you may completely fail, by my own experience and others, 80% of them shall fail, don't you understand? you can be rich only by your way. Believe me!when I was poor, i often think, in fact,it's wasting my time. i am a university graduate, i am also clever, but why i am still poor? i made a conclusion to my past 23 years, i found that i was always admire others and don't have my own idea.
finally i step my own way, after one year's striving, i earned my first 1000000 USD, now i am still go my own way. i like myself , i am the best! and you?
The 3 Greatest Prosperity Books Of All Time
I'm fascinated by prosperity.
This past year I read numerous books on the topic. Here are my three favorites:
Seed Money In Action by Jon Speller has stood the test of time. This forty-year-old little booklet has gone through 53 editions, sold 1,000,000 copies, and caused 40,000 people to write the authors and praise it.
The basic message is that as you give, you will receive ten-fold in return. This ancient secret helped create millionaires and billionaires throughout time, and still works today.
There's a catch, of course. You have a give with a mind-set of non-judgmental expectation. When you do, you're in the flow. Most people who are broke are practicing the scarcity principle, not the seed money principle.
Most people who are having money problems would never even think of giving money away, let alone think of the proper way to think AS they give money away. Yet that's the secret to prosperity in this famous booklet.
Then there's The Millionaire's Mind by two authors in a country I never heard of before last year. Two Slovenian authors wrote a book that sold out within 15 days in their country.
When they came to me, I was skeptical. When I read the book, I was amazed. Here's a complete course on how to think like a wealthy person. Long, detailed, practical, and eye-opening, it continues to blow me away.
Do you want to know what happened in the first few hours after I announced the release of that book?
* A German businessman contacted us wanting to start selling this e-book in Germany and building his own website just to promote it to his audience.
* An Indian businessman contacted us wanting to find ways of marketing this e-book in India, and also said: "I got so excited that I decided to mail you right away since I feel this book can help millions here in INDIA."
* A Scandinavian author agent contacted us wanting to translate and publish the book in print and electronic formats in Norway.
* 15 people contacted us immediately wanting to sell this e-book through their websites and e-zines.
* HUNDREDS of people ordered the book within just five hours of getting the email.
* Dozens of people wrote from overseas, begging to find a way to pay for the book and get it right NOW.
* Still others wrote to me, asking if the book would be released in hardcover (not this year).
And all this in just a few hours after I pre-released the e-book.
Is this miraculous or what?
Finally there's the book I co-authored with Stuart Lichtman, called How to Get Lots of Money For Anything Fast.
Stuart is a genius. I have never met anyone like him. He has spent at least four decades studying the unconscious mind. The result is that he can pin-point where our unconscious trips us up --- and show us how to correct it.
This is incredible. Where before you would set a goal and wonder why you stopped going for it, now you can discover why you stopped yourself --- and remove the block. This book really describes how to get clear, which is a key step in my Spiritual Marketing book.
Well, let me throw in one more book on prosperity.
When Tom Pauley wrote his masterpiece, I'm Rich Beyond My Wildest Dreams, I Am I Am I Am, he didn't know he would begin a new business.
Since writing that book he has gone on to teach e-classes based on his simple method, give teleseminars, land a publishing contract for the book, and now sell it as an e-book, too. His book is helping people create miracles. His book helped me manifest the home of my dreams.
If you're looking to create prosperity, I suggest you get all of the above titles. They are all e-books so you can have them instantly. They're better reading than the daily newspaper and will lead to far more profit.
Read them and get rich.
Resources:
Seed Money In Action is here:
http://www.mrfire.com/seedmoney.html
The Millionaire Mind is here:
http://hop.clickbank.net/hop.cgi?outrageous/vitale
I'm Rich Beyond My Wildest Dreams is here:
http://hop.clickbank.net/hop.cgi?outrageous/tpauley
How to Get Lots of Money For Anything Fast is here:
http://hop.clickbank.net/hop.cgi?outrageous/fastmoney
This past year I read numerous books on the topic. Here are my three favorites:
Seed Money In Action by Jon Speller has stood the test of time. This forty-year-old little booklet has gone through 53 editions, sold 1,000,000 copies, and caused 40,000 people to write the authors and praise it.
The basic message is that as you give, you will receive ten-fold in return. This ancient secret helped create millionaires and billionaires throughout time, and still works today.
There's a catch, of course. You have a give with a mind-set of non-judgmental expectation. When you do, you're in the flow. Most people who are broke are practicing the scarcity principle, not the seed money principle.
Most people who are having money problems would never even think of giving money away, let alone think of the proper way to think AS they give money away. Yet that's the secret to prosperity in this famous booklet.
Then there's The Millionaire's Mind by two authors in a country I never heard of before last year. Two Slovenian authors wrote a book that sold out within 15 days in their country.
When they came to me, I was skeptical. When I read the book, I was amazed. Here's a complete course on how to think like a wealthy person. Long, detailed, practical, and eye-opening, it continues to blow me away.
Do you want to know what happened in the first few hours after I announced the release of that book?
* A German businessman contacted us wanting to start selling this e-book in Germany and building his own website just to promote it to his audience.
* An Indian businessman contacted us wanting to find ways of marketing this e-book in India, and also said: "I got so excited that I decided to mail you right away since I feel this book can help millions here in INDIA."
* A Scandinavian author agent contacted us wanting to translate and publish the book in print and electronic formats in Norway.
* 15 people contacted us immediately wanting to sell this e-book through their websites and e-zines.
* HUNDREDS of people ordered the book within just five hours of getting the email.
* Dozens of people wrote from overseas, begging to find a way to pay for the book and get it right NOW.
* Still others wrote to me, asking if the book would be released in hardcover (not this year).
And all this in just a few hours after I pre-released the e-book.
Is this miraculous or what?
Finally there's the book I co-authored with Stuart Lichtman, called How to Get Lots of Money For Anything Fast.
Stuart is a genius. I have never met anyone like him. He has spent at least four decades studying the unconscious mind. The result is that he can pin-point where our unconscious trips us up --- and show us how to correct it.
This is incredible. Where before you would set a goal and wonder why you stopped going for it, now you can discover why you stopped yourself --- and remove the block. This book really describes how to get clear, which is a key step in my Spiritual Marketing book.
Well, let me throw in one more book on prosperity.
When Tom Pauley wrote his masterpiece, I'm Rich Beyond My Wildest Dreams, I Am I Am I Am, he didn't know he would begin a new business.
Since writing that book he has gone on to teach e-classes based on his simple method, give teleseminars, land a publishing contract for the book, and now sell it as an e-book, too. His book is helping people create miracles. His book helped me manifest the home of my dreams.
If you're looking to create prosperity, I suggest you get all of the above titles. They are all e-books so you can have them instantly. They're better reading than the daily newspaper and will lead to far more profit.
Read them and get rich.
Resources:
Seed Money In Action is here:
http://www.mrfire.com/seedmoney.html
The Millionaire Mind is here:
http://hop.clickbank.net/hop.cgi?outrageous/vitale
I'm Rich Beyond My Wildest Dreams is here:
http://hop.clickbank.net/hop.cgi?outrageous/tpauley
How to Get Lots of Money For Anything Fast is here:
http://hop.clickbank.net/hop.cgi?outrageous/fastmoney
Where Will You Give Today?
Now it's your turn.
Where will you give today?
Ask yourself: Where did I receive the most joy?
Write down your answers.
—————————————————————————————————Now, if you want further clarity, or more questions to assist you in knowing where to give money, try these on for size:
Where were you reminded of your divinity?
—————————————————————————————————
Where were you encouraged to go for your dreams?
—————————————————————————————————
Who made you feel glad to be alive?
—————————————————————————————————
Whatever your answers, that's where to give your money.
You can give some money to all the people or places you listed above, or you can pick one and give them something now.
And keep these basic principles in mind:
Give freely, without expectations.
Give anonymously, if at all possible.
Give joyously, with a smile.
You are making a difference in the world when you give.
You are making a difference in your own life when you give.
You are making a difference right now when you give.
Give!
Where will you give today?
Ask yourself: Where did I receive the most joy?
Write down your answers.
—————————————————————————————————Now, if you want further clarity, or more questions to assist you in knowing where to give money, try these on for size:
Where were you reminded of your divinity?
—————————————————————————————————
Where were you encouraged to go for your dreams?
—————————————————————————————————
Who made you feel glad to be alive?
—————————————————————————————————
Whatever your answers, that's where to give your money.
You can give some money to all the people or places you listed above, or you can pick one and give them something now.
And keep these basic principles in mind:
Give freely, without expectations.
Give anonymously, if at all possible.
Give joyously, with a smile.
You are making a difference in the world when you give.
You are making a difference in your own life when you give.
You are making a difference right now when you give.
Give!
How To Tell If You Will Be Rich
Do you want to know if you will ever be wealthy?
There's a simple way to find out.
Just answer this question:
Do you give freely, regularly, generously, with no expectation of return and with a joyous heart?
If your answer is yes, you are probably already wealthy.
If you have a no on any part of the question, then take a look at that, release it, and begin to give freely, regularly, generously, with no expectation of return and with a joyous heart.
The path is clear.
Giving is the way.
There's a simple way to find out.
Just answer this question:
Do you give freely, regularly, generously, with no expectation of return and with a joyous heart?
If your answer is yes, you are probably already wealthy.
If you have a no on any part of the question, then take a look at that, release it, and begin to give freely, regularly, generously, with no expectation of return and with a joyous heart.
The path is clear.
Giving is the way.
The Couple Who Created A Debt-Free Spiritual Empire
I want to end this book of mine with another story or two, and then a call to action.The success of Unity Church is another case in point.
Founded in 1889 in Kansas City, Missouri, by Charles and Myrtle Fillmore, Unity School of Christianity is the world headquarters of the Unity movement. After Mrs. Fillmore's remarkable healing using prayer and affirmations, many friends became interested in how she accomplished her healing miracle. From those small prayer circles in living rooms, Unity grew.
Charles and Myrtle Fillmore managed to raise all the money they needed to build and expand their new business. Today Unity Church is a community of people interested in the practical and prosperous messages of the divine. Today their reach expands the globe. They've done it with nothing, and remain debt-free.
It wasn't until 1942 that the real secret of the Fillmore's financial support was revealed. According to Charles Braden's book, Spirits In Rebellion, the Fillmores had created a now-famous "Dedication and Covenant" on December 7, 1892, that reads as follows:
We, Charles Fillmore and Myrtle Fillmore, husband and wife, hereby dedicate our selves, our time, our money, all we have and all we expect to have, to the Spirit of Truth, and through it, to the Society of Silent Unity.
It being understood and agreed that the said Spirit of Truth shall render unto us an equivalent for this dedication, in peace of mind, health of body, wisdom, understanding, love, life and an abundant supply of all things necessary to meet every want without our making any of these things the object of our existence.
In the presence of the Conscious Mind of Christ Jesus, this 7th day of December, 1892 A.D.
As Charles Braden goes on to explain in his book, "Unity has never put a price upon its services other than a nominal one, because of legal necessity, on its publications...Unity has given freely, and yet there seems always to be money available to meet any obvious need."
What greater proof do you need that trusting in the spiritual laws will provide all you will ever need?
And the greatest of these laws is giving.
Why Giving Is Really Hidden Selling
I was listening to Joe Vitale's best-selling Nightingale-Conant tape set, The Power of Outrageous Marketing.Joe's hypnotic voice took me on a road trip.
"Who was the REAL beneficiary behind Bill Phillip's Body For Life Challenge?" he asked on the tapes.
It rang in my head and bounced off the walls of my brain like a rubber ball. I was in deep thought.
There is probably hardly a soul on this planet who has not seen those touching "Before" and "After" pictures and how the Body For Life Challenge has radically improved their lives. People were touched. People were motivated. Who did not want to undertake their own Body For Life Campaign and try to get trim?
But aside from implementing your 20-minute aerobic solution and grazing on 6 wholesome meals with nothing but quality fat-free, low-calorie food, what else do you need to accelerate your results?
Is it no surprise that EAS Supplements just POP right into your head immediately?
Bill Phillips was the CEO of EAS at that time. Now he's probably enjoying life on some tropical island somewhere, savoring his Myoplex Deluxe.
How much do you think EAS made from the Body For Life Challenge, and all its other sources of ancillary revenue like its Muscle Media magazine..which promotes more EAS supplements and success stories of Body For Life?
How would you feel if every success story credited their stunning success to proper supplementation of EAS products and they would never have done it without the help of EAS?
Would you want to run out to your friendly neighborhood GNC to buy a truckload of that stuff?
"Who was the REAL beneficiary behind Bill Phillip's Body For Life Challenge?"
You guess.
Yet on the surface, Bill Phillips gave hope to overweight people and changed the life of hundreds of thousands, and reaffirmed people, that they could do it, too!! And of course, the unseen bracket after that statement would imply (if they used EAS Supplements).
It stirred within me a stunning revelation of the REAL key to unlocking the secret of wealth and abundance.
Giving is really hidden selling!!
The truth about selling is, if you're gonna sell something, you'll encounter resistance. Doesn't matter if you're a Zig Ziglar or not. Even Zig Ziglar could not achieve a 100% sales closure rate.
But if you want to GIVE something, guess how much resistance you'll encounter?
Zero. Zilch. Nada.
Not only will you NOT meet any resistance, but chances are people will RUSH to GRAB your gift with open arms. They cannot help but love you and think good things of you when you give them something.
When I started out writing copy I offered to write for FREE. I put in 10,000% of myself in these "free" services.
Were people impressed? You bet. Did they like me? How could they not? I delivered everything for free.
How would you think my "free" clients would feel about me when they start gaining a lifetime of profits from a sales letter I wrote for them --- for free?
If all I asked for was just a testimonial for my services rendered, what kind of testimonial would they write for me?
Would they have any problems writing me a raving testimonial?
Would they be willing to refer MORE clients to me?
Did I gain credibility from all the testimonials I acquired? Did my giving of myself work?
I think it did. I literally have people banging on my door asking me to write copy for them.
Recap: On the surface, it's seem like I gave myself away as a copywriter. Let's reframe that: I SOLD myself as a copywriter. Claude Hopkins said, "The best way to sell anything is to give away a free sample!"
I was selling, through giving!!! Can you think of a MORE POWERFUL method to sell?
I think not.
One of the most powerful engines behind giving is the Law of Reciprocity. It's human nature to want to give back when you receive something for free.
The Hare Krishnas knew that, and had a field day in soliciting funds by walking up to people and putting flowers in their lapel pockets.
Think about it. You'd feel literally OBLIGATED to give back if you were caught in the same situation.
That being said, however, the REAL key to giving is NOT to expect anything in return. You cannot GIVE if you're expecting to get. A gift will cost you something. To qualify as a gift, it MUST cost you something.
The Biblical King David puts this very aptly when he had an issue with burnt offerings and said:
"I will not offer unto the Lord something that costs me nothing!"
It seems paradoxical, but if you give without any expectation, you'll receive MORE because you never did expect anything in return.
Meditate on that.
Lastly, it's not my intention to preach, but something metaphysical happens when you tithe. A tithe is simply offering 10% of your gross income back to society.
In organized religion, it is regarded as giving back 10% to God.
When you do that, you'll not only experience spiritual fulfillment, but it also opens up more gateways for you to receive more abundance into your life. You can see it as good karma.
As an interesting fact, the area of tithing is the only part in the Christian Bible which allows Christians to actually CHALLENGE God by tithing, in Malachi 3:10:
"Bring all the tithes into the storehouse that there may be food in My house, and try Me now in this, says the Lord of hosts, If I will not open for you the windows of heaven and pour out such blessing that there will not be room enough to receive it."
You may or may not subscribe to this, but as my favorite author C.S Lewis puts it so eloquently:
"It's a win/win situation. Either way, you win!"
Selah.
Jo Han Mok is my co-author on the book, "E-Code." He is the Director of my Hypnotic Marketing Institute at http://www.hypnoticmarketinginstitute.com/ , President of Super Fast Profit Enterprise, and has been featured on America's #1 Personal Development Show alongside Tony Robbins, Mark Victor Hansen and other top achievers, as the Internet's foremost expert on Joint Venture Marketing. Visit his portal site and find out how Jo Han can help explode your sales and triple your time off in under 7 days. See his main website at http://www.superfastprofit.com/
The Principle of Giving and The Hypnotic Interchange Phenomenon
Many years ago I discovered the Principle of Giving almost by accident.
Initially, around 1994, I noticed that several business clients sent me markedly more referrals after I sent them a huge box of Godiva Chocolates as a thank-you for their business. I noticed that the clients who received chocolates referred around 40% more clients to me than the clients who did not receive my tasty gifts. Actually, in earlier years prior to my chocolateering endeavors most of my clients gave me "no referrals" whatsoever--and I might add, in those days quite regularly.
One day upon receiving a swarm of referrals I decided to deepen my commitment to giving. Initially, honestly, it was for self-serving reasons. I was simply blown away by what appeared to be a strong causal relationship between giving and receiving. At that time all I knew was that I had to learn more because I recognized a new, almost mysteriously powerful, aspect of giving at work behind the scenes here.
For the first time I understood clearly that somehow in the vast scheme of life we are rewarded in direct proportion to the value we create for others. I had heard once that the secret to abundant wealth was in creating massive value for others. But, based on my newfound experiences, I was now discovering with renewed white heat fervor that the Principle of Giving was the "gold-rush flume-ride" to expedite that flow of wealth into my life.
My self-serving commitment to discover more about giving soon led to a way of life that I later realized would continue to fuel me much more spiritually than it ever would economically. Little did I realize that my seemingly rare flowering rose-like discovery would soon open up into an entire inner garden paradise for me.
I conducted several very powerful experiments on the subject of how giving leads to receiving. I made a deeper, less self-interested, but more self-enlightened commitment. It was out of my simple curiosity to see how I could change others' lives through profound value-sharing as a regular business and life practice.
I began giving more than merely chocolate candies -- although Godiva certainly soothes the deepest recesses of my own soul. I gave valuable advice. There were bonus hours spent with clients, e-books, and article clippings sent to friends about their favorite hobbies. I gave as much as I could to those with whom I had a regular influence.
If someone crossed my pathway, I figured it was for a higher- causal purpose and I just shared the most appropriate level of value I could with that person. I did it everyday, one person at a time. I did it with my lists of exclusive business mastermind participants. I did it with my e-list recipients.
For me, it felt like magic. It flowed effortlessly. It transformed my soul. It replaced expensive marketing in my businesses. Best of all, my interior castle would soar into the highest heaven with each person whose life I had the privilege of touching.
Soon my hidden objective was to cause everyone I met to think of me as a value creator. My goal was to become a selfless abundant resource. You see, I had a hunch that if focused more on opening the doorway of my heart to the needs of other people by giving, that this would cause the doorway of my recipients' hearts to open back up to me.
So acting on the Principle of Giving first induces openness in others. This is a powerful precursor for relationship-building --- business, personal and otherwise.
I then discovered that as a value creator I must give sincerely, selflessly, abundantly, effortlessly, with absolutely no expectation of a direct immediate reward. I also realized that I must be balanced in giving in order to respect the true value of the gifts I gave. Gifts are not only reflections of us, but actual experiential portions of ourselves embodied in external expressions.
The same goes for you, too. Every gift that you give which has exceptional meaning and value for your recipient is actually a portion of yourself.
The gift is a part of you that reaches out, makes a connection point and creates a powerful relationship-building bond to your recipient.
The act of bestowing value on others exerts a positive supernatural influence upon any recipient who understands and values your gift.
Shortly after committing to the Principle of Giving as a philosophy of life, I began to notice the occurrence of quite a remarkable spin-off phenomenon occurring.
As a disciple of Joe Vitale's Hypnotic Mindset and Principles, I named my unique observation "the Hypnotic Interchange Phenomenon" because it describes a result of giving that is so subtle it flies under the radar of most people's conscious "rejection detection."
The Hypnotic Interchange Phenomenon is this:
The recipient of my valuable gift unknowingly enters into an implied equal psychological exchange with me instantly upon receiving what I give them.
That's right. By receiving what I had freely given them, my recipients were becoming programmed to look for every way possible to give something of equal value back to me. At times it would be through a kind word they said about me to a friend. Often it would be a referral to two or three other business partners.
Often I would contact someone to ask him or her if they received a gift I had sent to them, and they would usually overflow with gratitude. It was at those times I realized that my gifts were like planted seeds that would produce a good harvest in a very reasonable time.
It is vital to remind ourselves of the importance of giving something that has a true, high-perceived value for those you choose to lavish your gifts upon.
The psychology of human behavior is relatively timeless. Master philosophers of past centuries share incredible secrets about the Principle of Giving. Here is a small sample:
Eric Hoffer, of the 20th century, a profound U.S. philosopher, said, "Someone gives us all he has and we are his."
20th-Century German philosopher Walter Benjamin said, "Gifts must affect the receiver to the point of shock."
Jean de La Bruyere, 17th-century French writer, said, "Generosity lies less in giving much than in giving at the right moment."
6th-Century Chinese philosopher, Lao-Tsu, said, "The sage does not hoard. Having bestowed all he has on others, he has yet more. Having given all he has to others, he is richer still."
My most recent life work, over two years in the making, has expanded to spurring others to give extreme levels of value. I have been working hard to successfully funnel-influence my dearest friends who are famous writers and authors to give massive value through me.
These are people who have earned the right to be called rich and famous because they have sold millions of books using the Principle of Giving. They are profound master contributors in our modern world. Now they are freely sharing their secrets with you.
These master contributors include Joe Vitale (Spiritual Marketing), James Redfield (The Celestine Prophecy), Dick Bolles (What Color Is Your Parachute?), Dave Chilton (The Wealthy Barber), and many others.
In keeping with my commitment to becoming an extreme value creator, we are lavishing on anyone who visits site over $468 worth of valuable book publishing, e-book, and infopreneur marketing insights from masters who have made millions and have given away a lot. They include the best minds I have ever known or worked with in over 14 years of publishing, marketing and consulting.
Most of all, when you visit TotalBookMarketing you'll be encouraged, uplifted and overwhelmed to see that there are people who truly want to help others - who take action to give by putting the needs of others before their own needs. That alone is a testimony to giving--that it works and works well.
Interestingly, Joe Vitale was one of the very first friends to jump at the chance to contribute to "TotalBookMarketing.com." Joe is the greatest value creator I know --- because he puts his heart into giving and he is always sharing all the value he's got.
Learn and do.
To see a great example of the Principle of Giving and the Hypnotic Interchange Phenomenon at work on the Internet, visit Allen's website.
"A gift with reservations is not a gift; it is a bribe. There is no promise of increase unless we give freely. Let go of the gift entirely. Recognize the universal scope of the law. Then the gift has a chance to go out and to come back multiplied. There is no telling how far the blessing may travel before it comes back. It is a beautiful and encouraging fact that the longer it is in returning, the more hands it is passing through and the more hearts it is blessing. All these hands and hearts add something to it in substance. It is increased all the more when it does return."
-- Charles Fillmore, Dynamics for Living
Initially, around 1994, I noticed that several business clients sent me markedly more referrals after I sent them a huge box of Godiva Chocolates as a thank-you for their business. I noticed that the clients who received chocolates referred around 40% more clients to me than the clients who did not receive my tasty gifts. Actually, in earlier years prior to my chocolateering endeavors most of my clients gave me "no referrals" whatsoever--and I might add, in those days quite regularly.
One day upon receiving a swarm of referrals I decided to deepen my commitment to giving. Initially, honestly, it was for self-serving reasons. I was simply blown away by what appeared to be a strong causal relationship between giving and receiving. At that time all I knew was that I had to learn more because I recognized a new, almost mysteriously powerful, aspect of giving at work behind the scenes here.
For the first time I understood clearly that somehow in the vast scheme of life we are rewarded in direct proportion to the value we create for others. I had heard once that the secret to abundant wealth was in creating massive value for others. But, based on my newfound experiences, I was now discovering with renewed white heat fervor that the Principle of Giving was the "gold-rush flume-ride" to expedite that flow of wealth into my life.
My self-serving commitment to discover more about giving soon led to a way of life that I later realized would continue to fuel me much more spiritually than it ever would economically. Little did I realize that my seemingly rare flowering rose-like discovery would soon open up into an entire inner garden paradise for me.
I conducted several very powerful experiments on the subject of how giving leads to receiving. I made a deeper, less self-interested, but more self-enlightened commitment. It was out of my simple curiosity to see how I could change others' lives through profound value-sharing as a regular business and life practice.
I began giving more than merely chocolate candies -- although Godiva certainly soothes the deepest recesses of my own soul. I gave valuable advice. There were bonus hours spent with clients, e-books, and article clippings sent to friends about their favorite hobbies. I gave as much as I could to those with whom I had a regular influence.
If someone crossed my pathway, I figured it was for a higher- causal purpose and I just shared the most appropriate level of value I could with that person. I did it everyday, one person at a time. I did it with my lists of exclusive business mastermind participants. I did it with my e-list recipients.
For me, it felt like magic. It flowed effortlessly. It transformed my soul. It replaced expensive marketing in my businesses. Best of all, my interior castle would soar into the highest heaven with each person whose life I had the privilege of touching.
Soon my hidden objective was to cause everyone I met to think of me as a value creator. My goal was to become a selfless abundant resource. You see, I had a hunch that if focused more on opening the doorway of my heart to the needs of other people by giving, that this would cause the doorway of my recipients' hearts to open back up to me.
So acting on the Principle of Giving first induces openness in others. This is a powerful precursor for relationship-building --- business, personal and otherwise.
I then discovered that as a value creator I must give sincerely, selflessly, abundantly, effortlessly, with absolutely no expectation of a direct immediate reward. I also realized that I must be balanced in giving in order to respect the true value of the gifts I gave. Gifts are not only reflections of us, but actual experiential portions of ourselves embodied in external expressions.
The same goes for you, too. Every gift that you give which has exceptional meaning and value for your recipient is actually a portion of yourself.
The gift is a part of you that reaches out, makes a connection point and creates a powerful relationship-building bond to your recipient.
The act of bestowing value on others exerts a positive supernatural influence upon any recipient who understands and values your gift.
Shortly after committing to the Principle of Giving as a philosophy of life, I began to notice the occurrence of quite a remarkable spin-off phenomenon occurring.
As a disciple of Joe Vitale's Hypnotic Mindset and Principles, I named my unique observation "the Hypnotic Interchange Phenomenon" because it describes a result of giving that is so subtle it flies under the radar of most people's conscious "rejection detection."
The Hypnotic Interchange Phenomenon is this:
The recipient of my valuable gift unknowingly enters into an implied equal psychological exchange with me instantly upon receiving what I give them.
That's right. By receiving what I had freely given them, my recipients were becoming programmed to look for every way possible to give something of equal value back to me. At times it would be through a kind word they said about me to a friend. Often it would be a referral to two or three other business partners.
Often I would contact someone to ask him or her if they received a gift I had sent to them, and they would usually overflow with gratitude. It was at those times I realized that my gifts were like planted seeds that would produce a good harvest in a very reasonable time.
It is vital to remind ourselves of the importance of giving something that has a true, high-perceived value for those you choose to lavish your gifts upon.
The psychology of human behavior is relatively timeless. Master philosophers of past centuries share incredible secrets about the Principle of Giving. Here is a small sample:
Eric Hoffer, of the 20th century, a profound U.S. philosopher, said, "Someone gives us all he has and we are his."
20th-Century German philosopher Walter Benjamin said, "Gifts must affect the receiver to the point of shock."
Jean de La Bruyere, 17th-century French writer, said, "Generosity lies less in giving much than in giving at the right moment."
6th-Century Chinese philosopher, Lao-Tsu, said, "The sage does not hoard. Having bestowed all he has on others, he has yet more. Having given all he has to others, he is richer still."
My most recent life work, over two years in the making, has expanded to spurring others to give extreme levels of value. I have been working hard to successfully funnel-influence my dearest friends who are famous writers and authors to give massive value through me.
These are people who have earned the right to be called rich and famous because they have sold millions of books using the Principle of Giving. They are profound master contributors in our modern world. Now they are freely sharing their secrets with you.
These master contributors include Joe Vitale (Spiritual Marketing), James Redfield (The Celestine Prophecy), Dick Bolles (What Color Is Your Parachute?), Dave Chilton (The Wealthy Barber), and many others.
In keeping with my commitment to becoming an extreme value creator, we are lavishing on anyone who visits site over $468 worth of valuable book publishing, e-book, and infopreneur marketing insights from masters who have made millions and have given away a lot. They include the best minds I have ever known or worked with in over 14 years of publishing, marketing and consulting.
Most of all, when you visit TotalBookMarketing you'll be encouraged, uplifted and overwhelmed to see that there are people who truly want to help others - who take action to give by putting the needs of others before their own needs. That alone is a testimony to giving--that it works and works well.
Interestingly, Joe Vitale was one of the very first friends to jump at the chance to contribute to "TotalBookMarketing.com." Joe is the greatest value creator I know --- because he puts his heart into giving and he is always sharing all the value he's got.
Learn and do.
To see a great example of the Principle of Giving and the Hypnotic Interchange Phenomenon at work on the Internet, visit Allen's website.
"A gift with reservations is not a gift; it is a bribe. There is no promise of increase unless we give freely. Let go of the gift entirely. Recognize the universal scope of the law. Then the gift has a chance to go out and to come back multiplied. There is no telling how far the blessing may travel before it comes back. It is a beautiful and encouraging fact that the longer it is in returning, the more hands it is passing through and the more hearts it is blessing. All these hands and hearts add something to it in substance. It is increased all the more when it does return."
-- Charles Fillmore, Dynamics for Living
How Giving Made A Book A #1 Best-Seller
Over the course of a year, I worked to heap as much life-changing value and content on my newsletter readers: Information that would literally blow them away from what they were compared to getting from other ezines on the Internet.Each week, I'd ask these questions, "How can I go the extra mile for my valued readers?" and "How can I give them more than they'd ever expect?"
My newsletter subscribers grew to love me and my work. I was continuously giving them all I could.
In the middle of 2001, I wrote a book. A host of book publishers mocked us saying, "No one will read your book Conversations with Millionaires. No one wants to read your actual conversations from your little radio show." So we were left to go down this road alone.
My co-author, Jason Oman, and I were first-time authors, self- publishing a book. We didn't know what to do. But we knew we had a list of loyal followers. All we had to do is ask for their help.
What the publishers didn't get is that we had thousands of people who were ready to help us because of how we first went the extra mile and served them.
That's the power of what I call Loverage.
On January 18, 2002, 76 days after the book's release, without spending money on advertising, public relations and without public speaking, we knocked John Grisham off the top spot at Amazon.com and claimed it!
We had ourselves a number #1 best-selling book.
Also, it brought in over $31,070 in sales!
The power of giving leads to the fountain of receiving.
We've received an abundance of money, new friends, and a 'path' that helps many. Also, the book has already been translated into three languages.
Since then this 'little book that could' has been touching the lives of tens of thousands of people, all because when you give without expecting anything in return, you get more than you could ever want. As you sow, so shall you reap.
When 'they' mock you because you desire to serve and give, you think about the story of Conversations with Millionaires.
Mike Litman is the co-author of the #1 Best-Selling book "Conversations with Millionaires."
How Giving and "Swiping" Led to Passive Income
It was back in September, 2001 when I completed an e-book titled The Hypnotic Writer's Swipe File. The term "swipe file" was coined by copywriters who collected sales generating words and phrases throughout their careers to model and use in their own sales letters.My problem was I wasn't sure how I was going to market the e- book. I really didn't have a targeted customer base at the time. So I decided to ask Joe Vitale if he would co-author the book with me for a share of the profits. I was willing to give him authorship credit and share the profits with him, too.
I knew that Joe's series of "hypnotic" e-books was already branded and famous. When you think of hypnotic writing, copywriting, and marketing, you think of Joe Vitale, "The World's First Hypnotic Writer and Marketer."
Joe agreed. He wrote a truly hypnotic introduction to the book, added a lot of his own material to what I had already compiled, and we released our book later that same year.
The rest is history. Since that first e-book, Joe and I have coauthored 7 more hypnotic e-books.
And when Joe was planning to write an e-book on "Hypnotic Stories" by himself --- which he was obviously capable of doing --- he asked me if I wanted to be the co-author of it. He didn't have to do that. But because I gave to him, he felt like giving to me. That end result was a beautiful e-book called Hypnotic Selling Stories.
By giving to Joe, and him giving back to me, we both received. We make a good amount of money every month from our e-books, and we developed a strong online friendship and solid business relationship. To this date, we still haven't met in person, or even talked by phone. All of our co-authoring has been done by Email only.
And it all started from giving.
It Took Me 30 Years to Learn This Secret
I have always given, but funnily enough, I gave out of fear.If someone asked me for money, I would always put my hand in my pocket. If they didn't ask, I would walk past without offering anything.
My thinking was that if someone asked, I had a choice of saying "yes" or "no". If I gave them money, it meant I would always have money. If I said "no," I was subconsciously attracting a lack of money.
So it was the fear of having a lack of money that made me give. Of course, although I was giving, it was always small amounts.
The Richard Webster Popular Fiction Award changed my life. It developed from a slightly boozy lunch I had with some writer friends. We were bemoaning the fact that authors of popular fiction found it hard to get published and receive any recognition. Writers of literary fiction received grants and other handouts to get their work published, but commercial writers received nothing. I announced that I'd launch an award, with a prize of $1,000. My friends laughed, and the conversation went to other things.
However, the thought stayed with me, and eventually I decided to go ahead with it. I must admit my motives were selfish. I thought that having an award with my name on it would increase my name and reputation, and that might help book sales.
I found a publisher who was prepared to publish the winning entry, and two years ago we launched it. I increased the first prize to $5,000, and added a second prize of $1,000. This seemed like a huge amount of money to give away.
To my pleasure, the award did increase my exposure, and I gave dozens of newspaper articles and radio interviews. I don't think any author has ever sponsored an award for other authors before, and this made it newsworthy. I felt good about doing it, but didn't expect any other benefits.
However, to my amazement, this award seemed to open a floodgate of money.
My book sales increased.
The foreign language rights sales to my books multiplied, and I received paid offers to speak all around the world.
My income, which comes entirely from my books, more than doubled in the first twelve months.
Naturally, I'm much more generous now than I used to be. I love giving money away. And the more I give away, the better off I become.
I wish I'd learned this secret thirty years ago.
Richard Webster lives in New Zealand and has written numerous books, including "Is Your Pet Psychic?"
"Act wealthy. Talk prosperously. Be a free avenue through which riches may pass to all. The world needs to learn the spiritual science of wealth, and your home can be a classroom."
--Annie Rix Militz, Both Riches and Honor
What to Give When You Don't Have Any Money
About two years ago, although I had several high-income businesses, I had very little personal income from those businesses - but I still felt a passion for giving - I just had nothing to give (or so I thought).During the months that I stopped tithing (giving), I found that things got even harder - in fact - even proven marketing campaigns that my company had run many times in the past stopped pulling in revenue. At times I felt like there was a dark cloud following me.
I knew from years of experience that the more I gave, the more I would receive in return, but again, I had little to give (financially) and several business to support, along with all the families of the employees that went along with each of those businesses. What I learned in those early days was that my giving didn't necessarily have to come from my bank account. And that during the lean years, I needn't give money. I just had to keep "giving" to help set up for all the "receiving" that was in store for me in later years.
I learned that when I stopped giving, I literally 'clogged up' all the good that God had in store for me. So I began giving what I did have - time, prayers, and lots of help to those who needed my specialized help.
When I look back, I see those lean years as a test to see if I could learn how to give even when it seemed to hurt to do so. I also look back and thank God for that experience and for what it taught me -- which was -- to never stop giving. I can change the form of my tithing, I can even change the amount of my tithing, but I will never stop tithing.
I now tithe as much as I can financially, then I make up the difference in some other category. I always financially tithe first, because to reach the goals I have in life I need a lot of money to circulate through me and my businesses.
It's been my experience that giving is the secret to keeping money, success, health, love and happiness circulating through your life.
Christopher Guerriero, Author of the best-selling book "Maximize Your Metabolism - Double your metabolism in 30 days or less!"
How to Get What You Want
It seems like such a strange concept, but when you give away what you want -- you really do get more of it.
We're living proof. And here's why...
We have an incredible relationship filled with lots of love, passion and a deep connection with each other and with our creator.
Our relationships weren't always like this. In fact our previous relationships were in many ways a mirror for what we didn't want.
Before getting together, totally independent of each other, we each decided we were willing to do whatever was necessary to create the relationship of our dreams.
Out of our passion to have this incredible relationship, we read every book, went to every seminar, listened to every tape and spent countless hours talking about and discussing relationships trying to figuring out what it takes to create the relationship of our dreams.
So what did we do next?
We began giving love away.
Out of our own passion for love, connection and having a great relationship--we began sharing with others what we had discovered.
As a result of our desire to "give love away" and share with others what we've learned about love, relationships and happiness, not only has our own relationship grown deeper and more connected but our bank account has grown as well.
People started asking us what we did to create such a great relationship.
So in 1999 we started an online newsletter on relationships and personal growth.
We simply shared tips and ideas we used to create a great relationship.
In other words we gave away what we most wanted: Love.
Now, almost 20,000 people get our free weekly Relationship Gold newsletter.
We've also written three books on relationships including Communication Magic, Should You Stay or Should You Go? and Creating Relationship Magic. We have two others planned.
We're not counselors or therapists. We simply share from our hearts and lives what we know about love and relationships that we wish we'd known years ago.
What we have is so great that we want others to know how they can have it too.
We have discovered that just like money, there is an abundance of love that is there wanting to be tapped into.
We just have to be willing to be open to it.
What we wanted more than anything else was a deep, connected, loving relationship.
We are now happy to say that with each other we have the kind of relationship that we want.
As a result of "giving love away" --- we're not only getting love back --- but, now we're being rewarded with financial abundance as well.
This is an abundant universe we live in.
Give, Give, Give.
There will be more where that came from.
Susie and Otto Collins are Relationship Coaches, Authors and married Life Partners from Ohio. For more info on their books, tapes or seminars.
We're living proof. And here's why...
We have an incredible relationship filled with lots of love, passion and a deep connection with each other and with our creator.
Our relationships weren't always like this. In fact our previous relationships were in many ways a mirror for what we didn't want.
Before getting together, totally independent of each other, we each decided we were willing to do whatever was necessary to create the relationship of our dreams.
Out of our passion to have this incredible relationship, we read every book, went to every seminar, listened to every tape and spent countless hours talking about and discussing relationships trying to figuring out what it takes to create the relationship of our dreams.
So what did we do next?
We began giving love away.
Out of our own passion for love, connection and having a great relationship--we began sharing with others what we had discovered.
As a result of our desire to "give love away" and share with others what we've learned about love, relationships and happiness, not only has our own relationship grown deeper and more connected but our bank account has grown as well.
People started asking us what we did to create such a great relationship.
So in 1999 we started an online newsletter on relationships and personal growth.
We simply shared tips and ideas we used to create a great relationship.
In other words we gave away what we most wanted: Love.
Now, almost 20,000 people get our free weekly Relationship Gold newsletter.
We've also written three books on relationships including Communication Magic, Should You Stay or Should You Go? and Creating Relationship Magic. We have two others planned.
We're not counselors or therapists. We simply share from our hearts and lives what we know about love and relationships that we wish we'd known years ago.
What we have is so great that we want others to know how they can have it too.
We have discovered that just like money, there is an abundance of love that is there wanting to be tapped into.
We just have to be willing to be open to it.
What we wanted more than anything else was a deep, connected, loving relationship.
We are now happy to say that with each other we have the kind of relationship that we want.
As a result of "giving love away" --- we're not only getting love back --- but, now we're being rewarded with financial abundance as well.
This is an abundant universe we live in.
Give, Give, Give.
There will be more where that came from.
Susie and Otto Collins are Relationship Coaches, Authors and married Life Partners from Ohio. For more info on their books, tapes or seminars.
Giving and Receiving: The Fine Print No One Told You About
Much has been written about the universal law of giving and receiving, but I have discovered in my dealings with others that there is often a great deal of misunderstanding about how to apply the principle.
The general notion is that the more you give, the more you get. As you sow, so shall you reap. That's all well and good, but I believe the misunderstanding of this wonderful secret could be easily cleared up with a simple corollary to the law of giving. The corollary is that it's not what you do but why you do it. Intention and motivation are everything.
What this means is that you should only give if you are giving for the pure joy of giving. If you give because you expect to get, you are defeating the purpose. The universe is not so easily fooled.
Giving with the motive of getting is actually an affirmation of lack. Saying that you have to get because you have just given is saying to the world "I don't have enough." Your belief will soon be proven correct. The energy vibration of lack will only attract more lack.
Again, as you sow, so shall you reap.
Many people I know give grudgingly or feel deprived after they have made a gift of time or money. If you give out of a feeling of obligation or a sense of sacrifice, the underlying feeling is one of lack. Dressing up a feeling of lack under of mask of generosity will only lead to disappointment. It's not what you do but why you do it.
Don't waste your time by giving with the expectation of getting a return on your investment. God is not a share of stock that you trade on the NASDAQ (ticker symbol GODD). "If I give, I'd better get something back or else." Such thinking originates from a position of "there's not enough."
While some people give with ulterior motives, there are others of us who rarely give at all because of the belief, "I can't afford it." Henry Ford often said that there are two kinds of people - Those that think they can and those that think they can't; and they're both right. Your beliefs create your experience every time.
So much for the ways NOT to give. What to do instead?
My personal experience suggests waiting until you are in flow with life. We all have mood swings. Sometimes we feel good, and sometimes we feel bad. When you happen to catch yourself feeling good, seize that opportunity to give out of a sense of sharing the abundance that is already yours.
By being grateful for whatever you currently have, it is much easier to pass some of your good fortune onto someone else. In those moments, you get the sense that there is more where that came from.
My first experience with true giving, at least in recent memory, occurred during a relapse of cancer several years ago. Once I got over the initial shock of the diagnosis, spiritual aspects within me started to awaken and I began to count my blessings.
After several months of chemotherapy, I had the opportunity to visit New York City during the Christmas holiday season. My doctor had decided to give me a few weeks off from chemotherapy to enjoy the holidays, and a mini-vacation was just what I needed. The Christmas lights in NYC, the crisp winter air, and the fact that I was still alive put me in good spirits. I was feeling abundant and grateful.
One evening on the way to dinner with my wife and my brother, a homeless man outside the restaurant we had selected asked me if I could spare a dollar. I was feeling great, and I gave him $20 instead. This in turn made him feel great, and it made me feel even better that I had made his day. The important subtlety for me was that I had waited for my wife and my brother to go inside the restaurant before I gave him the money. I wanted the act to be anonymous, and I didn't want anyone questioning the wisdom of giving away a $20 bill while I was on medical leave with a very limited income. If I had to defend or justify my actions to anyone else, it would have taken away the joy and spontaneity of the moment.
At that point, I did not know what the future had in store for me, but in that instant things were perfect. I was feeling good, and I didn't want anyone else to ruin the feeling of that moment by telling me to be sensible. Waiting until no one was looking to give this man some money seemed like the best means to that end.
It was a win-win situation. The guy felt great, and I continued to feel great the rest of the evening. It was my secret. I was feeling prosperous for no apparent reason, and I made someone else feel prosperous by giving him 20 times more than he had asked for or expected. I happened to be in the flow of life in that moment, and it was a perfect time to give.
Over the next few months, my supposedly "fixed" disability payments somehow increased by 20%. I don't know how or why, and I certainly didn't ask.
I did not know about the law of giving and receiving at that time in my life. I was just acting on pure impulse. It was only after I began my spiritual studies that I came across this principle. With my new understanding and the benefit of hindsight, I began to see the connection.
The most important aspect of this principle to me, and it bears repeating, is to remember that it is not what you do but why you do it. If you are having a bad day, or you are in a negative frame of mind, don't give just because you think you are supposed to. There is no extra credit for God, and it won't benefit you or the other person under those conditions.
Instead, wait until you are having a particularly good day and are feeling great. Then give while you are in that state, and observe what happens. If you find yourself doing mathematical calculations to decide how much you can afford to give or worry over what others think is sensible, don't bother. You've lost the feeling.
Wait until you're back in the flow and just choose an amount based on your first impulse. Go with whatever amount makes you feel good and that won't cause you to feel poorer because there is that much less in your wallet or bank account.
This universal law may take only a moment to understand, but it can take a lifetime to master. But just because you haven't mastered it does not mean that you can't have fun practicing. Give it a try, and let your own experience be the judge.
John Zappa is a publicity consultant in Austin, Texas. As a refugee from Corporate America, he now chooses to invent his own work.
The general notion is that the more you give, the more you get. As you sow, so shall you reap. That's all well and good, but I believe the misunderstanding of this wonderful secret could be easily cleared up with a simple corollary to the law of giving. The corollary is that it's not what you do but why you do it. Intention and motivation are everything.
What this means is that you should only give if you are giving for the pure joy of giving. If you give because you expect to get, you are defeating the purpose. The universe is not so easily fooled.
Giving with the motive of getting is actually an affirmation of lack. Saying that you have to get because you have just given is saying to the world "I don't have enough." Your belief will soon be proven correct. The energy vibration of lack will only attract more lack.
Again, as you sow, so shall you reap.
Many people I know give grudgingly or feel deprived after they have made a gift of time or money. If you give out of a feeling of obligation or a sense of sacrifice, the underlying feeling is one of lack. Dressing up a feeling of lack under of mask of generosity will only lead to disappointment. It's not what you do but why you do it.
Don't waste your time by giving with the expectation of getting a return on your investment. God is not a share of stock that you trade on the NASDAQ (ticker symbol GODD). "If I give, I'd better get something back or else." Such thinking originates from a position of "there's not enough."
While some people give with ulterior motives, there are others of us who rarely give at all because of the belief, "I can't afford it." Henry Ford often said that there are two kinds of people - Those that think they can and those that think they can't; and they're both right. Your beliefs create your experience every time.
So much for the ways NOT to give. What to do instead?
My personal experience suggests waiting until you are in flow with life. We all have mood swings. Sometimes we feel good, and sometimes we feel bad. When you happen to catch yourself feeling good, seize that opportunity to give out of a sense of sharing the abundance that is already yours.
By being grateful for whatever you currently have, it is much easier to pass some of your good fortune onto someone else. In those moments, you get the sense that there is more where that came from.
My first experience with true giving, at least in recent memory, occurred during a relapse of cancer several years ago. Once I got over the initial shock of the diagnosis, spiritual aspects within me started to awaken and I began to count my blessings.
After several months of chemotherapy, I had the opportunity to visit New York City during the Christmas holiday season. My doctor had decided to give me a few weeks off from chemotherapy to enjoy the holidays, and a mini-vacation was just what I needed. The Christmas lights in NYC, the crisp winter air, and the fact that I was still alive put me in good spirits. I was feeling abundant and grateful.
One evening on the way to dinner with my wife and my brother, a homeless man outside the restaurant we had selected asked me if I could spare a dollar. I was feeling great, and I gave him $20 instead. This in turn made him feel great, and it made me feel even better that I had made his day. The important subtlety for me was that I had waited for my wife and my brother to go inside the restaurant before I gave him the money. I wanted the act to be anonymous, and I didn't want anyone questioning the wisdom of giving away a $20 bill while I was on medical leave with a very limited income. If I had to defend or justify my actions to anyone else, it would have taken away the joy and spontaneity of the moment.
At that point, I did not know what the future had in store for me, but in that instant things were perfect. I was feeling good, and I didn't want anyone else to ruin the feeling of that moment by telling me to be sensible. Waiting until no one was looking to give this man some money seemed like the best means to that end.
It was a win-win situation. The guy felt great, and I continued to feel great the rest of the evening. It was my secret. I was feeling prosperous for no apparent reason, and I made someone else feel prosperous by giving him 20 times more than he had asked for or expected. I happened to be in the flow of life in that moment, and it was a perfect time to give.
Over the next few months, my supposedly "fixed" disability payments somehow increased by 20%. I don't know how or why, and I certainly didn't ask.
I did not know about the law of giving and receiving at that time in my life. I was just acting on pure impulse. It was only after I began my spiritual studies that I came across this principle. With my new understanding and the benefit of hindsight, I began to see the connection.
The most important aspect of this principle to me, and it bears repeating, is to remember that it is not what you do but why you do it. If you are having a bad day, or you are in a negative frame of mind, don't give just because you think you are supposed to. There is no extra credit for God, and it won't benefit you or the other person under those conditions.
Instead, wait until you are having a particularly good day and are feeling great. Then give while you are in that state, and observe what happens. If you find yourself doing mathematical calculations to decide how much you can afford to give or worry over what others think is sensible, don't bother. You've lost the feeling.
Wait until you're back in the flow and just choose an amount based on your first impulse. Go with whatever amount makes you feel good and that won't cause you to feel poorer because there is that much less in your wallet or bank account.
This universal law may take only a moment to understand, but it can take a lifetime to master. But just because you haven't mastered it does not mean that you can't have fun practicing. Give it a try, and let your own experience be the judge.
John Zappa is a publicity consultant in Austin, Texas. As a refugee from Corporate America, he now chooses to invent his own work.
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